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Archive for June, 2008

Gates boos op Microsoft

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Een jonge Bill Gates (linksonder) en de rest van het team van Microsoft in 1978 (foto: Microsoft) Bill Gates is bezig met zijn laatste dagen bij Microsoft. Dan gaat de oprichter van het softwarebedrijf eindelijk met pensioen. Emerce bericht dat…

Written by Vincent Andriessen

June 26th, 2008 at 3:55 pm

Toch maar wat minder Googelen?

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Toch maar wat minder Googelen?

Onlangs stond er een leuk artikel in het Financiële Dagblad over de toenemende vraag naar energie. Hetgeen ook te maken heeft met de niet te stoppen groei van het volume aan dataverkeer. Momenteel verdubbelt deze wereldwijd -naar schatting- elke 9……

Written by Redactie

June 25th, 2008 at 10:29 am

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´Hyves is half miljard waard´

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bron: Techcrunch Ome Joop heeft zeker geen kat in de zak gekocht toen hij enkele maanden geleden naar verluidt voor EUR 10 mln een derde van de aandelen in Hyves kocht. Volgens berekeningen van Michael Arrington van Techcrunch is de…

Written by Vincent Andriessen

June 23rd, 2008 at 3:19 pm

Posted in Actualiteit

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Google Trends voor website bezoekers

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Google Trends voor website bezoekers

Recentelijk heeft Google z’n Google Trends dienst uitgebreid om de strijd aan te gaan met concurrenten zoals Alexia.

Via hun Google Trends for websites subpagina is het nu ook mogelijk om naast keyword zoekvolumes (zoals ik in dit artikel over……

Written by Redactie

June 23rd, 2008 at 2:58 pm

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Why Karl Lagerfeld’s new print ad/PSA rocks.

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This is the kind of advertising that rocks my world. Why? Because it’s clever, funny, impossible to ignore, and memorable. Ergo: 100% effective. US agencies take note. This is how print advertising is done.

And…um… if you’re still coming to this url, you still haven’t made the switch to the new brandbuilder blog. Do it soon, before this blog becomes history.

(While you’re on the new url, remember to update your RSS, blogroll and favorites/bookmarks.)

Cheers,

Olivier

Written by Olivier Blanchard

June 23rd, 2008 at 2:15 am

Brandgroovin’

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Photo by Matt A.
If brands start with people, great brands start with great people. Not great in the sense that they are wealthy or successful or influencial (yet), but great in the sense that ego, self-righteousness and self-serving agendas aren’t part of the equation. Instead, these people are devoted to a cause. Infected with an idea. Motivated by success measured in other people’s smiles and excitement and ownership of the things they do for them.

Read the rest here. (Yep, we’ve moved.)

While you’re on the new site, go ahead and update your RSS, blogroll and favorites/bookmarks if you haven’t done so already. :)

Written by Olivier Blanchard

June 19th, 2008 at 11:31 am

Insight and Action

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Today’s bit of Marketing, Customer Experience, Design & Product Development advice comes from the archives of Kathy Sierra‘s blog:


“Your job is to anticipate… To give them what they want and/or what they need just before they have to “ask” for it – to be surprising yet self-evident at the same time. If you are too far behind, or too far ahead of them, you create problems, but if you are right with them, leading them ever so slightly, the flow of events feels natural and exciting at the same time.”

Walter Murch

To read the rest of this post, go here.

(The BrandBuilder blog has moved. What are you still doing on the old site? Come on! Check out our new digs!!!)

Google en Yahoo grootste mobiele Search engines

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Google en Yahoo grootste mobiele Search engines

Google is ook op mobiel vlak de ‘grootste’ zoekmachine. Dat blijkt uit nieuwe cijfers die Nielsen mobiele Research heeft bekend gemaakt . Google blijft ook bij mobiele search veruit de grootste. Maar liefst 81% van de mobiele zoekers gebruikt Goo……

Written by Redactie

June 18th, 2008 at 10:56 am

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Stand Out

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Word to the wise: If you don’t stand out in some way, you’re done.

You might be able to exist, you might manage to survive, but that’s all you’ll ever have to look forward to. You can be a one-man show and still be corporate. Don’t do it. Don’t waste your time being just like everyone else. Don’t waste your soul on being average.

Give yourself more credit. Everyone has strengths. Everyone has talents and abilities. Not using them every day even in some small way is such a shame it ought to be a crime. (And it’s bad business to boot.)

Whether you’re a photography studio, a web design firm, a sports magazine, a sportswear company, a triathlon shop or an antique furniture store, you either stand out, or someone who does will come along to wow your audience and steal your business right from under your nose.

Trust me on this: you can’t afford to be average. Even if you’ve based your entire business model on the lowest pricepoints, on bare-bones bottom-line imports, you have to take your uniqueness as far as humanly possible… and then some.

Yes, even accounting and financial services firms can stand out. Restaurants. Retail outlets. Breweries. Day care centers. Schools. Law offices. Graphic design firms. Janitorial services agencies. Manufacturing plants. It doesn’t matter. Your industry and specialty are irrelevant. Anyone can stand out.

Here’s a tip for you: The best way to stand out… (For the rest, go here)

Sorry, the BrandBuilder blog is moving, and I want to make sure you get directed to the new site. :)

Google levert meer op dan Yahoo

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Google levert meer op dan Yahoo

Naar aanleiding van de deal tussen Google en Yahoo over het gebruik van Google Ads bij Yahoo deed Hitwise onderzoek naar de online bestedingen van de gebruikers van beide diensten (in de VS). Hieruit bleek dat ‘Google’rs’ veel meer online besteden……

Written by Redactie

June 17th, 2008 at 9:17 am

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