SEO Werkt!

Social media can amplify your personal brand, but the presence itself cannot be a substitute for a personal brand. ~ Rajesh Setty Personal branding is a sizzling hot topic. However, some say personal branding is little more than a Kimbaya campfire “feel good” song. Other people, like my pal Geoff Livingston, take an even strong position and believe personal branding is contrived and fake. However, in a world where information about you and how you present yourself is as easy to find as a mouse click, your online presence is an important aspect of your “resume.” Whether you call it your digital footprint, online identity or personal brand, the fact remains potential and current employers, clients, colleauges and co-workers have more pieces of the puzzle to base their perceptions about you personally and your professional capabilities. As we in marketing well know .. perceptions impact purchase and loyalty (job offers, promotions, project opportunities, relationships). A few weeks ago I had the honor to speak at Possible Woman, a conference created by an innovative and creative women who has a strong personal brand herself — Linda Wind. My topic was using social media to put your best foot forward. To prep for the talk, I reached out to a few women, who hold corporate jobs and are using social media to build and promote their personal brands. Their responses were so rich with tips and information that it makes sense to turn this into a series. Meet the women who graciously…