….how do I make it interesting?
A question I get asked all the time…..and I tell the story of history writer Hilary Mantel.
When asked how she made her history writing engaging when she (and her audience!) know the ending, she said…
“I may know…but my characters don’t know”
I just love that concept as we can get so close to our brand, our products…we can know everything about them…but our blog readers don’t, our potential customers don’t….
Key to social media is taking those characters (employees, brands, customers) on the ultimate experience and leading them to the point of your knowledge…remember you have had years to get to this love of your product…
Social marketing is the vehicle that take people on that same journey, it is your chance to write your own blockbuster!