Archive for the ‘abc news’ tag
The New Laugh Track? ABC News’ Social Soundtracker App Translates User Sentiment Into Sound
There have been many attempts to integrate social media conversations with live TV, often through a “second screen” experience (basically, a smartphone app). But ABC News just announced something that I haven’t seen before — a mobile and web-based app called the Social Soundtracker.
Maya Baratz, ABC News’ head of new products, compared the app to the laugh tracks that accompany TV sitcoms, especially older ones. Most of us probably think that laugh tracks are fake and uncool, but Baratz said they addressed a real need — people like to feel like they’re watching TV with other people. That’s also why there’s so much conversation around TV shows on Facebook and Twitter, and that’s what all these second screen/social TV startups have been trying to capture.
What no one else has been able to do, and what Baratz said she hopes to achieve with Social Soundtracker, is to create “a real, immediate, sensory experience” (or at least the illusion of the same). So when you’re watching a TV show with the app open, you don’t have to think of witty comments, or distract yourself with witty comments from your friends. Instead, you just hit a button that represents how you’re feeling — you can clap, laugh, boo, and more. If there’s a critical mass behind a certain type of emotion, then the Social Soundtracker will translate that emotion into sounds like applause or laughter. Baratz said it can also mix sounds, so if most people are applauding but a few are booing, the app can represent that. And you can update your responses as the show progresses.
The Social Soundtracker also integrates with Facebook, so that you can see the responses of your Facebook friends and share your reactions on social networks. (Baratz emphasized that even though the app asks you to sign in through Facebook, it won’t share anything on other sites unless you explicitly tell it to.)
To try to make sure there’s a group of people to interact with when you try out Social Soundtracker, ABC is focusing for now on driving usage around a few live events. The web-based product is launching first — ABC plans to offer it with its live stream of the White House Correspondents’ Dinner on Saturday. According to a post by Baratz, an iPhone version will be coming in early May.
It sounds like it’s going to be a weird experience for the initial users as they get used to the concept, but also potentially a novel and interesting one. Baratz added that it’s a “very beta” product, one that could look “very different a year from now.” Those changes could include using the technology in other contexts, or adding features like facial detection.
You can watch a demo video here.
ABC News to Bring a Social Laugh Track to the Second Screen
On Saturday night, President Barack Obama will deliver a rousing speech to a room full of journalists at the White House Correspondents’ Dinner in Washington, D.C. Audience members might reward his jokes with laughter or applause, their voices ringing through television speakers to the viewing audience at home. But will they laugh alone?
Today ABC News gave a preview of the Social Soundtracker: a high-concept application that mimics the function of the “laugh track” we’re used to hearing in sitcoms. The difference is that the reactions will come straight from the viewers in real time.
On Saturday, April 27, viewers will be able to click a button to laugh, gasp, applaud, boo, or “aw” on the second screen while they’re watching ABCnews.com’s live stream coverage of the White House Correspondents’ Dinner in Washington, D.C.
The Social Soundtracker connects through Facebook to show audiences which of their friends are watching along. They’ll hear a recorded voice, not unlike a laugh track, that’s multiplied when enough people click on the same emoticon at the same time. Viewers can also push their reactions out to Twitter and Facebook to share what they’re watching with other friends.
Down the line, viewers may be able to watch a recorded event after the fact and catch up with friends who have already seen it. There may be new emoticons to click and individual clips to share, which brands might be able to work into an advertising opportunity — although the network has no immediate plans for that yet.
Currently, open social networks like Twitter and GetGlue capture second-screen reactions in the form of blog posts and comments. But these are few and far between — after the 2012 presidential debates, a Pew study revealed that only one third of the viewing audience followed the live broadcasts online and that these people represented only 5 percent of the viewing audience as a whole.
Will the option to simply click a button rather than craft a clever one-liner encourage more viewers to engage? It’s hard to say, but sites like BuzzFeed are already using emoticons to gauge reactions to news stories and list posts.
For Maya Baratz, head of new products at ABC News, moments like the Yankees singing “Sweet Caroline” to the victims of the Boston Marathon bombings at Yankee Stadium are too special to miss by looking down at the keyboard. “Sharing pulls you away from that moment,” she said.
But spectators were voicing their opinions long before the arrival of smartphones and laptops. Said ABC News Digital senior vice president Joe Ruffolo, the Social Soundtracker is “a step in the direction of bridging digital experiences with real-life experiences.”
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Social Media Newsfeed: Paul Ryan Announcement | Olympics on Twitter | Facebook Accusation
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How Paul Ryan’s VP News Spread Like Wildfire on Twitter [INFOGRAPHIC] (Mashable)
It didn’t take long for the news of Mitt Romney’s vice presidential pick to spread on Twitter, especially because that’s where the buzz originally started. Online chatter started to heat up at 11:06 p.m. ET on Friday when Romney’s communication director Gail Gitcho sent a tweet that Romney would announce his VP pick the next day. Adweek While many in the media delved into Wikipedia for clues as to Romney’s running mate, a cursory Twitter search shows that newly announced vice presidential candidate Paul Ryan’s Twitter handle (@PaulRyanVP) was created only a few days ago — Aug. 2, to be exact. Interestingly enough, using the same “FirstLastVP” nomenclature, accounts for “TimPawlentyVP” and “MarcoRubioVP” were also made on the same day (Aug. 2). USA Today Whatever else Ryan may do for the GOP ticket, he had an immediate impact on Twitter, generating a more positive tweet stream about Mitt Romney than President Barack Obama for the first time since July, according to the Twitter Political Index. Saturday, Romney’s Twitter Political Index score jumped 25 points, to 39. Obama’s score rose a bit, to 32. Politico During his 16-minute rollout speech in Norfolk, Va., on Saturday, Ryan’s Facebook page — which already boasted more than 100,000 fans, added 6,000 more. By contrast, Senate Majority Leader Harry Reid has just 31,000 fans. ABC News At 7:08 a.m. ET Saturday, the Mitt Romney “VP app” officially alerted the country of Romney’s pick for vice president, Ryan. However, the highly anticipated announcement really began through a different new media venture on Friday night — Twitter. continued…
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Confessions of a Media Manipulator
Last week, John Jantsch hosted an awesome video debate called Media Manipulation – fact or fiction – a frank conversation.
The discussion featured Ryan Holiday, author of Trust Me I’m Lying – Confessions of a Media Manipulator debating Peter Shankman, VP, Small Business Evangelist at Vocus (and founder of HARO). I was also on hand together with Shel Holtz to jump in now and then with comments and questions.
It was a very lively discussion!!
PR Stunts for fun and profit
Here’s some backstory: Earlier this month Ryan released his book which received a great deal of coverage mainly because of the clever PR stunt he pulled to get attention. He used HARO (Help a Reporter Out) to respond to queries from journalists about such things as being an insomniac, a vinyl collector, a boating expert, and so forth, (none of which he actually was) and getting quoted by ABC News, CBS, The New York Times, and other news organizations.
Here is a good article on Poynter that provides background on the stunt: Telling the truth about media manipulator Ryan Holiday.
Here is our debate, which is well worth taking 45 minutes to watch.
Direct link to Media Manipulation – fact or fiction on YouTube.
In the debate, Peter was very critical of Ryan’s use of HARO because he misused the service. In turn Ryan argued that HARO should vet the reporters and PR people who use HARO. I have to disagree with both Peter and Ryan. I think the way Ryan used the service certainly did prove a valuable lesson. However, having used HARO myself to find sources for stories I’ve written, of course I am going to vet the source. As I said in the debate, HARO shouldn’t get involved in fact checking its users any more than Monster.com should fact check the millions resumes on its platform.
That reporters from A-list media like ABC News and the New York Times didn’t do a simple Google search to learn that the “Ryan Holiday” who they were about to quote in a story wrote a book called Trust me I’m Lying is strange!
Trust Me I’m Lying
I’ve read some of Ryan’s book Trust me I’m Lying (but not all because I wanted to get this post out). I find the book to be a valuable resource for PR people and journalists alike because he has clearly found some details about how today’s media works that you should know.
If you’re engaging in Newsjacking (and I hope you are) there are some insights in Ryan’s book that will help. But note that unlike Ryan’s techniques, Newsjacking does not rely on manipulation. It works because of a knowledge about how today’s real time media operates and that’s what Ryan outlines in his book.
However, I do not agree with Ryan’s techniques. Lying about who you are just to prove a point is not appropriate for anyone who wants to do business in the future. Now and forever, whenever anyone Google’s Ryan Holiday, they will learn he is a liar. Would you hire him? Would you work for him?
Sometimes Ryan used a fake name and sometimes his real name to alert the media to stores, which he himself planted. All of this was to expose how online media really works and I think it was largely successful in proving his point and generating interesting anecdotes that we can learn from.
While he was pulling off his media manipulation that he talks about in the book, Ryan was director of marketing at American Apparel (where he still works today). American Apparel is a public company listed on the American Stock Exchange. When I asked Ryan if his employers had knowledge of his stunts, he said yes. I find this fascinating.
An aspect of his manipulation was that he not only seeded (sometimes false) stories to online media outlets, those outlets also carried his company’s advertising. It was a surprising revelation about the porous wall between the business side and the advertising side of online media.
Watch the 45-minute debate and if you want to learn more, read Ryan’s book. Sure, there is a lot of manipulation going on here, but there are also lessons to learn for those of us who don’t lie.
What do you think?
Facebook Stories Site Launched
As Facebook continues its quest to match revenue expectations that the world has for it, the company continues to roll out different products. The most recent addition is a separate site from Facebook call Stories.
Here’s how Facebook describes the site
Welcome to Facebook Stories, a new site dedicated to sharing the extraordinary, quirky and thought-provoking stories and ideas from the more than 950 million people around the world who make up Facebook’s community.
ABCNews reports on how the project started
“The project started as a result of our seeing a number of stories coming into the company from different channels, including stories we would read about in the media,” Tucker Bounds, a Facebook spokesperson, told ABC News. “We wanted to create a place where we could celebrate great stories.”
So how does one get involved? Well you submit your story and then Facebook makes the call as to who will be featured. It’s that easy in one sense but as more people learn of this way to feed their own egos this may be a cluttered space in a hurry. But hey, if you truly have something unique to share with people then why not find a way to get the story out there, right.
Want to get your story ‘found’? Just submit your story and away you go!
But that’s not all! Each month Facebook will produce an infographic based on the theme it has chosen. Take a look.
Are you interested in Facebook Stories? Or is there already enough going on that having another thing to pay attention to simply isn’t worth it?
Is Media Manipulation the New Media Relations
Join me for a Google+ Hangout live streaming to YouTube at 1:30pm ET today for:
Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus.
You can tune in by going here at 1:30 ET – http://www.youtube.com/ducttapemarketing
But, now the rest of the story.
Earlier this month a relatively unknown media strategist by the name of Ryan Holiday released a book titled Trust Me I’m Lying – Confessions of a Media Manipulator.
The book has received a tremendous amount of coverage due in part to the provocative title and due largely to Holiday’s own perfectly timed manipulation stunt.
Here’s just a bit of the coverage if you want a dive deep into this topic:
- Telling the truth about media manipulator Ryan Holiday by Craig Silverman for Poynter.org
- American Apparel Strategist Ryan Holiday Outs ‘Crazy’ Bloggers in Disappearing Forbes.com Post, One Day After Duping Every Other Media Outlet by Drew Grant for the New York Observer
- Phony expert exposes real problem by Julia Hood for PRWeek
- How This Guy Lied His Way Into MSNBC, ABC News, The New York Times and More by David Their for Forbes.com
- Holiday was also a recent guest on the Duct Tape Marketing Podcast
In an effort to bring attention to the topic of the book Holiday abused the media service Help A Reporter Out (HARO) by pretending to be a credible source for a number of journalists looking to write stories on specific topics.
Holiday responded to hundreds of queries and lied about who he was and what he knew in an effort to get press to prove his point about the state of online journalism.
Holiday said of his tricks in an interview with Forbes:
“I knew that bloggers would print anything, so I thought, what if, as an experiment, I tried to prove that they will literally print anything? Instead of trying to get press to benefit myself, I just wanted to get any press for any reason as a joke.”
Holiday successfully duped journalists at some of the highest profile publications over a series of several months.
On Reuters, he became the poster child for “Generation Yikes.” On ABC News, he was one of a new breed of long-suffering insomniacs. At CBS, he made up an embarrassing office story, at MSNBC he pretended someone sneezed on him while working at Burger King. At Manitouboats.com, he offered helpful tips for winterizing your boat. The capstone came in the form of a New York Times piece on vinyl records.
So, was this merely a stunt put together by someone pretty good at media manipulation or does it really prove anything about otherwise ethical PR professionals and smart journalists?
“From a reporter’s perspective, it’s not hard to see how it happens,” wrote Thier. “I used HARO once, for this story. Tools like this streamline the hectic process that is blogging — were the situation different, I could see easily myself swindled by someone like Holiday.”
The predictable firestorm that ensued between Holiday and HARO founder Peter Shankman erupted in somewhat spectacular fashion with Holiday going as far as claiming that services such as HARO should be shut down, while Shankman defended the valuable service HARO provides for journalists, PR professionals and small businesses.
Holiday – Peter Shankman seems a little defensive doesn’t he? (Especially the part where he threatens to punch me in the face.) I suppose I can’t blame him. This week, I exposed HARO, the service he founded, for what it is: a cesspool of media manipulation and enabler of bad journalism.
Shankman – Let’s be clear: This idiot (Ryan Holiday, the liar,) did this for one reason, and it wasn’t anywhere NEAR as altruistic as “an experiment.” He wrote a book on how to lie and get in the media, and he was promoting it. End of story. Want more proof? You know what this guy did before he wrote this book? HE WORKED FOR TUCKER MAX, the man who’s written multiple books on how to lie to get laid. Enough said.
Okay so maybe not enough said!
Join me live today at 1:30pm ET as I moderate the first face to face discussion between Peter Shankman and Ryan Holiday since this controversy erupted.
Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus.
The live Google+Hangout will also feature guest commentary from David Meerman Scott (@dmscott), author of The New Rules of Marketing and PR, Amy Cosper (@EntMagazineAmy), Editor-in-Chief, Entrepreneur magazine and Shel Holtz (@shelholtz), Principal, Holtz Communication + Technology – Live – August 1st, 1:30pm ET (GMT-4)
The event moderator is John Jantsch (@ducttape) of Duct Tape Marketing. The event will be available live on YouTube at http://www.youtube.com/ducttapemarketing
The Google+Hangout Live to YouTube is still pretty shaky technology so let’s hope we pull it off. The YouTube stream will also be recorded for later viewing.
Is Media Manipulation the New Media Relations is a post from: Small Business Marketing Blog from Duct Tape Marketing
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Facebook Shares Plummet in an Earnings Letdown (The New York Times)
Unhappy with Facebook’s first financial report as a public company Thursday, investors fled the stock in droves even as Mark Zuckerberg, the company’s chief executive, extolled its growth prospects to industry analysts. Facebook’s stock lost 18 percent of its value Thursday. VentureBeat Wall Street had tempered expectations for Facebook. The social network barely exceeded those expectations by posting $1.18 billion in revenue and earnings per share of $0.12 for the second quarter of 2012. USA Today Like nearly every business in social media and beyond, Facebook is betting a large portion of its future on mobile ads. “Mobile is a huge opportunity,” Zuckerberg said on the conference call with analysts. There had been speculation prior to the call that Zuckerberg might skip the conference call. Bloomberg Businessweek A new type of advertising, called Sponsored Stories allows advertisers to pay to highlight certain posts from others, so their friends and other members on the site can see them. Zuckerberg said this new ad product is already generating a million dollars a day in revenue, with half coming from mobile. ABC News Zuckerberg also shot down rumors about a Facebook smartphone. ”There are a lot of things you can build in other operating systems as well that aren’t really taking, that aren’t really like building out a whole phone, which wouldn’t make much sense for us to do,” he said. AllFacebook Both Zuckerberg and chief operating officer Sheryl Sandberg noted the importance of social ads. Sandberg called local social sharing, which is a necessary benefit for small and medium sized business, “the holy grail of the Internet.” continued…
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Now Supporting 50 Interactive “Email Apps,” PowerInbox Crosses 1 Million Views
PowerInbox, the email platform company that makes messages interactive, has just crossed 1 million email views. The startup has expanded from its initial, limited set of third-party services supported (Facebook, Twitter, Groupon, etc.), and can now run over 50 “email apps” in your inbox. These apps allow for interactive content from sites and services that range from Spotify to Hulu to Pinterest, and even to those you might not expect, like The White House and MSNBC, for example.
According to founder Matt Thazhmon, the company has fielded over 200 app requests from users to date, and has been busy beefing up its lineup in recent weeks. Some of the more notable new additions include Wikipedia, Vimeo, Ustream, Tumblr, The Onion, Scribd, Spotify, Slideshare, Pinterest, MetaCafe, Kickstarter, Justin.tv, Grooveshark, Hulu, ABC News, Foursquare, Flickr, ESPN, College Humor, CNN and Amazon, to name a few.
If you’re not familiar with the startup, what PowerInbox does is offer a way for users to interact with their favorite web services from within their email messages. For example, you can like, reply, comment or tweet from emails coming from Facebook and Twitter without having to open another window and visit the website. Thazhmon says that Twitter is the most popular of all the supported apps, with 30% of PowerInbox users tweeting from their email. The company also offers business-friendly features that allow marketers to customize emails with interactive features of their own, or build messages that also include “apps” like their brand’s Twitter feed or Facebook wall.
Another cute new addition rolling out today is something called “PowerInbox icons” which, sort of like Gmail’s superstars, highlight messages from various services using a visual indicator. Retailers can send emails with an icon of a purse for a sale on handbags, or a shoe icon for a sale on shoes, for example. Amazon messages have Amazon’s “a” logo, Pinterest, the red “p,” and so on. Users can then quickly scan their inbox to see which emails they want to open. Early reports indicate that this has led to increased open rates, says Thazhmon, which now hover around 26%.
Another PowerInbox integration launching now has just outed a new email startup. Philterit (beta) is building a visual inbox that includes a dashboard and system for separating personal emails from brand messages. The platform is also designed to work on mobile and tablets. (More on this later!).
Along with the 1 million email views, Thazhmon says that PowerInbox is now seeing daily engagement of over 80%, support for 8 email clients (including 4 directly integrating with the service), and is planning to begin its Series A discussions in August.
Funding Daily: if you know what you’re worth, go out and get it
There were some familiar names appearing in the deals channel today. Mashery exhibited as much spirit as Rocky by returning to the ring for a fifth round, and Asana-the-app continued to outshine Asana-the-yoga-pose in terms of productivity promotion (I know, I’ve tried both). TaskRabbit pulled a lucky $13 million out of its proverbial venture capital hat and Redpoint e.ventures established the largest startup fund ever to hit Brazil. Whether you prefer boxing, yoga, the Bunny Hop, or samba, do it later. Now it’s time to read Funding Daily.
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Mashery raises $10M to expand operations in ‘post-website’ era
API-management startup Mashery announced $10 million in new funding today to expand its part in what it calls the “post-website era.” This marks the company’s fifth round of fundraising, led by OpenView Venture Partners with participation from existing investors Cisco, Formative Ventures and First Round Capital. Mashery has seen explosive growth over the past year and the company sought additional funding to help scale.
Mashery provides enterprises with tools to help manage APIs, or Application Programming Interfaces, and get the most out of them. The firm’s platform is now used by Fortune 100 companies such as ABC News, ESPN, and Cisco. It has raised $34.8 million to date. Read more on VentureBeat.
Asana raises $28M to make the world a more productive place
Asana, an enterprise communication startup, has raised $28 million to boost productivity among people collaborating on projects at work, the company announced today. Asana, which was founded by Facebook employees Dustin Moskovitz and Justin Rosenstein, offers a free service that helps companies manage communication and tasks more efficiently.
The new funding puts the company’s valuation at $280 million, according to the New York Times. The round was led by PayPal co-founder Peter Thiel’s Founders Fund, with participation from Benchmark, Andreessen-Horowitz, Mitch Kapor and existing investors. As part of the deal, Thiel will also be joining Asana’s board.The startup said it will use the new capital to grow its team of employees, including positions for designers, engineers, and other contributors. It has raised a total of $38.2 million in funding to date. Read more on VentureBeat.
TaskRabbit brings in another $13M to breed more task rabbits
Task outsourcing marketplace TaskRabbit has raised another $13 million. TaskRabbit allows users to outsource tasks and errands to local pre-approved TaskRabbits, who get paid for their work. The service is offered in nine cities, including New York, Boston, and, unsurprisingly, the San Francisco Bay Area.
The latest funding round was led by Founders Fund, and was joined by previous supporters like Shasta Ventures and Lightspeed Venture Partners. TaskRabbit says the cash will allow it to hire more engineers and product team members as well as new executives. The latest infusion of cash joins the $24.7 million TaskRabbit previously raised, bringing the total to $37.7 million. Read more on VentureBeat.
Break out the Cachaça: Brazil’s largest early-stage investment fund opens
This morning, Redpoint e.ventures announced that it is the largest early-stage venture capital fund in Brazil. The firm raised $130 million and is the first Silicon-Valley affiliated fund dedicated to the region. This news comes just one week after BV Capital rebranded as e.ventures and formally unified its five international funds under one umbrella. The Sao Paulo fund is the most recent addition to e.ventures’ roster of nine. Read more on VentureBeat.
Hello La Mode raises $500K to knock off knockoffs
Fashion startup Hello La Mode has raised a seed round of $500K from 3 private angel investors. This announcement comes one week after the company’s public launch, adding it to the ever-growing queue of fashion companies strutting down the catwalk of the NYC tech scene.
Hello La Mode is a certified marketplace for luxury fashion resale. Users buy and sell high-end fashion online in a protected environment that ensures quality. The company charges a commission fee on top of the offered price, so sellers receive their asking amount. Transactions are carried out person-to-person, with Hello La Mode providing an escrow service so buyers are only charged once the item is verified. It, predictably, has a social element as well where members can browse each other’s collections and share favorite items on their social network.
The money will contribute to scaling the product, creating mobile and tablet applications, and developing the team of fashion experts. It is based in New York and was founded by a group of French entrepreneurs who realized New York style mavens are obsessed with secondhand designer goods, but tend not to make these purchases online because it can be difficult to trust authenticity. The only thing tackier than buying knockoffs may be sporting knockoffs, but thinking they are real. Oh the shame.
VoltServer gets $250K spark for putting energy in neat little packets (that are smart to boot)
The Slater Technology Fund has invested $250,000 in energy management startup VoltServer. VoltServer’s technology bundles electricity and transmits it in packets, containing both energy and real-time data about the transmission. This technique, called Packet Energy Transfer (PET), is safer than traditional modes of electrical transmission because it can determine what is interacting with the power conductor and respond accordingly. For example, if a person comes into contact with a current, PET knows to automatically discontinue the transmission.
VoltServer was founded by Steve Eaves, a Rhode Island entrepreneur who also founded Modular Energy Devices, a company that manufactured a large lithium-ion batteries. Slater Technology Fund is a state-backed economic development fund that supports enterprises that are building local business
Filed under: deals 
‘A’ for effort: Mom hacks school system to change her kids’ grades
Sometimes when you do what’s best for your kids, you can go a little overboard. A mother in Pennsylvania has allegedly hacked into her children’s school records to boost their grades and browse administration emails, ABC News reports.
Catherine Venusto was employed as a secretary by the Northwestern Lehigh School District from 2008 to 2011, but she continued to use the user name and password from the superintendent to keep accessing district files. While on the district network, Venusto changed grades and read emails from nine faculty email accounts. She used the superintendent’s password 110 times.
In specific examples concerning grades, Venusto is accused of changing her daughter’s “F” to an “M” (for medical) in June 2010. She also allegedly changed her son’s “98″ to a “99″ in February 2012.
The district realized something was wrong when a teacher saw the superintendent was inside that teacher’s online grade book, but the superintendent said she was not. Administrators immediately notified local police about the misuse.
Venusto faces six third-degree felony charges for the violations. She was arraigned Wednesday on “three counts of unlawful use of a computer and three counts of computer trespassing and altering data.” If convicted, she could face a maximum of 42 years in prison or a $90,000 fine.
Photo credit: Feng Yu/Shutterstock
Filed under: offBeat, security 