Archive for the ‘alert’ tag
Heart warming video alert: In London at the 2012 Olympics, soccer fans were invited inside a photo booth to take some photos in support of the team. What they didn’t know was that David Beckham was going to join them. Here are some reactions caught on film by Adidas.
This post is an alert for regular readers, particularly those of you who subscribe via RSS.
Starting soon (I hope), and continuing for however long it takes, I will be importing the best articles from Hyperlocal Blogger and posting them here on Small Business Search Marketing. Here’s what I think you need to know:
- I may rewrite/update some of them and publish them with a current date. These articles will show up on the home page of Small Business Search Marketing, and as new articles in the RSS feed.
- Other articles that are not updated or rewritten will be posted here with the same date that they were published on Hyperlocal Blogger. They won’t show up on the home page, but they might show up in the RSS feed. I’m not 100% certain how that works.
- Comments from Hyperlocal Blogger will not be relocated, just the articles.
- While this relocation project is happening, I will continue to post new/original articles here. The relocation project won’t completely prevent me from writing.
- Whenever I’m finished, I’ll post a message similar to this.
That’s it. I just wanted to post this as a “heads up” in case you start to see articles showing up on the home page or in the RSS feed that look familiar if you were also a reader of Hyperlocal Blogger.
What’s Hyperlocal Blogger?
It’s a blog that I started in 2008 to discuss (and learn about) blogging on a local level. A great-but-small community of local bloggers formed and it was a great educational experience for me, but lack of time forced me to stop blogging there in late 2010.
Still, if I may say so myself, there are some very educational articles posted over there that I think should be preserved for small business owners — especially those that are blogging, or are thinking about blogging. So I hope to soon begin the process of preserving them here.
Any questions? Fire away in the comments.
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Hey Kids: Professional web site marketers understand that you should treat different people differently. I’ll be really specific—if you run a store in the real world, every single person who walks into that store sees the same windows, the same door, the same aisles and the same prices.
But on the web, the cost of multiple home pages, for example, is close to zero.
Example: I’ve been a user of Filemaker’s Mac database since 1985 (!). I launched the software recently and saw an alert about the ability to upgrade to the new version. Of course, I clicked the link. And it took me… to their homepage. I needed four minutes and a bunch of clicks to actually find the upgrade on their site.
They went from treating me like a trusted customerr, someone who had been buying upgrades for 27 years and went to treating me like the hoi polloi, like a stranger who just stumbled in from a Google search.
Don’t do that. Different pages for different people. It’s not difficult, and it represents an understanding of how the web works and how valuable your customer’s time is.
In amper een maand tijd is de hoeveelheid malware op het Androidplatform verdubbeld van 10.000 naar 20.000. De groei hiervan is genoeg reden om alert te blijven volgens Trend Micro. Dit…
It was just a few weeks ago that we covered Donate Your Desktop, and recently we came across another effort that taps every day technologies and puts them to work to help others. Rather than desktop backgrounds, however, the World’s Most Valuable Social Network lets participants “donate” their Facebook or Twitter accounts to help find Canada’s missing children.
Users of the World’s Most Valuable Social Network, which was created by the Missing Children Society of Canada, begin by signing in with either Facebook or Twitter. Next, they “donate” their accounts on either or both of those networks to help the search for missing children. This means that each time a child goes missing, a notification alert is sent to the user’s donated networks, with alerts going out first to those in the surrounding vicinity. Alerts are posted to users’ news feeds roughly four or five times per year, the Missing Children Society says. The video below explains the premise in further detail:
Communication is at the heart of the solution to so many of society’s problems. Social entrepreneurs: how could you tap Facebook and Twitter users to further the cause of your choice?
Spotted by: Murtaza Patel
Apple on Wednesday updated its Apple Store iOS app to bring express checkout and location-based features to help streamline the process of picking up orders made both in-store and online.
Want your desk to notify you whenever you receive a phone call, text message, or pretty much any other alert? DIYer Michael LaGrasta altered his IKEA desk to shine ambient light across the surface to let him know when something needs his attention. More »
iOS: Picking someone up at the airport? Enter their flight number into iPhone app Just Landed and—taking into consideration real-time flight data, your location, and current traffic—it will send you an alert when it’s time to leave the house for a seamless, no-waiting airport pickup. More »
If there’s something on Facebook that won’t stop pinging you with Notifications, tell it to shut up instantly with Facebook’s new granular, in-line notification controls. Hover over an alert in the Facebook.com homepage’s globe icon drop-down and click the ‘x’ for the option to turn off notifications from that app, group, event, or post you commented on.
Facebook has confirmed with me this is an official new feature. Previously you had to dig your way to the dedicated Notifications Settings page, and there was no way to turn off a specific source of alerts — you had to silence all your events or all your posts.
As we accumulate more friends and apps, Facebook’s notifications can turn from delightful pointers to annoying distractions that interrupt our lives. These new controls mean if you want a more zen Facebook experience, you can make it so.
Now that some of us have been on Facebook for eight years, Facebook needs to be mindful of exhausting its most active users. These are the people uploading the photos, starting the groups, and throwing the events that engage everyone else that uses the social network more casually. It’s already moving in the right direction by offering notification summaries instead of individual emails
If power users become even a bit annoyed with how often Facebook alerts them to minor occurrences, and they don’t feel like they have tight control, they could drift away and stop generating as much content. That could have a ripple effect on overall time-on-site and engagement that could hurt Facebook’s ad business.
The new controls should be especially helpful for quieting noisy groups. One minute someone adds you to a group without your consent, and the next minute you’re getting dozens of notifications about weird music genres or lame club nights. Facebook recently made it much easier to find notification controls on group pages, but now you don’t even have to visit to shut off these alerts.
With the IPO tomorrow, it’s good to see Facebook launching new features today. It seems it’s really serious about the message plastered all over its new headquarters. “Stay Focused & Keep Shipping”, even if you’re about to be a paper millionaire.
Fresh from our recent story about Aherk!, the app that encourages users to complete tasks by threatening to publish embarrassing photos to their Facebook wall, we got word of yet another online tool involving a form of self-blackmail. Rather than focusing on productivity, however, the Virtual Fridge Lock aims to help users stick to their diets. Its method? Send an alert to their social networks when the fridge is opened late at night.
Ad agency JWT São Paulo created the Virtual Fridge Lock for Meta Real, a client that offers what it calls “an eating reeducation program.” The magnetic device — which is distributed to Meta Real customers when they sign on with the program — attaches to the side of the refrigerator. Then, every time the fridge is opened late at night, the device sends an alert about the raid to the user’s social networks, effectively telling all his or her friends about the transgression. The video below explains the premise in more detail:
In recent weeks we’ve also seen a gym app that imposes financial penalties on those who don’t stick with their exercise plans. How could your brand use negative reinforcement to help consumers do the right thing?
Spotted by: Regina Gauer