SEO Werkt!

I am thrilled to announce I have started writing a column at Forbes.com It’s called ItSeemstoMe, which was the name of my first blog. While my original blog was about anything I wanted it to be, this new column is about issues, trends and news in the tech sector.

I’ve already posted my first and second columns.

As always, I’ll be writing for business audiences about social media and web companies as well as the events surrounding them. I am also still very much interested in startups that have a shot at changing the world. I would also like to profile some of the original thinkers in the technology industry. ItSeemstoMe will be more issue oriented than I have been, looking deeper into issues that are likely to shape how today will become tomorrow.

Above all, I am a sucker for a good story, so please tell me one, so long as it touches on technology and it’s nonfiction.

If you think you have something that fits in, please let me know. The best way is via good old retro email. Put the word Forbes in the subject line and send me 2-3 paragraphs on why you think it would work in my column and some links you think I should see.

I ask you to do only two things first: 1. Read some of my stuff, and 2. Tell me me, don’t sell me.

I am thrilled to announce I have started writing a column at Forbes.com It’s called ItSeemstoMe, which was the name of my first blog. While my original blog was about anything I wanted it to be, this new column is about issues, trends and news in the tech sector.

I’ve already posted my first and second columns.

As always, I’ll be writing for business audiences about social media and web companies as well as the events surrounding them. I am also still very much interested in startups that have a shot at changing the world. I would also like to profile some of the original thinkers in the technology industry. ItSeemstoMe will be more issue oriented than I have been, looking deeper into issues that are likely to shape how today will become tomorrow.

Above all, I am a sucker for a good story, so please tell me one, so long as it touches on technology and it’s nonfiction.

If you think you have something that fits in, please let me know. The best way is via good old retro email. Put the word Forbes in the subject line and send me 2-3 paragraphs on why you think it would work in my column and some links you think I should see.

I ask you to do only two things first: 1. Read some of my stuff, and 2. Tell me me, don’t sell me.

5 Marketing Imperatives • 10 B2B Examples • 7 Lesson-Rich Videos

"B2B companies must align their marketing with the profound, permanent shifts that mobile is driving across their core audiences… or risk their relevance in a business world forever changed by anytime, anywhere, always-on media."

www.B2BMobileRevolution.com

Last week I posted on the feature article I penned for the current issue of Chief Content Officer (get it here) and this week I'm launching the expanded paper which serves as a seminal guide—and a must-have road map forB2B marketers—along with a new website.

Why a full paper and website? 3 reasons, namely:

#1 Revolution Afoot: Mobile doesn't merely signal a new set of marketing media; far more powerful, mobile drives a unique revolution across consumer and business markets.

Whether or not “going mobile” is yet on the B2B priority list, the mobile revolution is expanding at an unprecedented, almost unbelievable, pace all around B2B organizations. But mobile devices aren’t the story. They’re just the screens. In the mobile revolution, what is most important—yet not widely understood—isn’t that we're changing our technology, but that this technology is changing us. 

The mobile revolution is defined not by a mass conversion in communications devices but the sea change that mobile media is driving across the needs, preferences, expectations, and thresholds of today's consumer and business audiences. 

Thus, these dramatic and permanent shifts spurred by anytime-anywhere media means our consumer and business markets have changed. And as marketers charged with serving those business markets, we B2Bs must also change.

#2 Business Case: B2Bs need to understand the robust business case for mobile integration.

With over 5 billion mobile subscriptions worldwide, 72% of the U.S. workforce already mobile, 64% of B2B decision makers currently reading their email via mobile devices, and more than 70% of executives under 40 considering mobile their primary communications tool—professionals now view their mobile devices as veritable "lifelines to their livelihoods." In fact, mobile integration represents the most favorable business case that the boardroom has ever seen, or imagined.

But B2B companies have been slow to move into mobile. And the irony is stark, given that mobile is the one set of media that is most used by their target audiences. By sitting on the sidelines, B2Bs aren't only missing prime opportunities to reach, engage and deepen relationships with their audiences, they're risking their company's relevance in a newly mobile business world.

#3 B2B-Focused: B2Bs need mobile marketing information focused on their audiences, their challenges, and the ROI opportunities that mobile holds for their companies.

The piece—a must-have road map for B2B marketers—fills the gaping void of B2B mobile-marketing information and insight. Focused entirely on B2B and exclusively on business audiences, The Mobile Revolution & B2B: Why Mobile Ignites A Revolution And The Marketing Imperatives For Today’s B2Bs, crystallizes the big-picture business case for B2B mobile integration and outlays a 5-point framework of marketing imperatives for B2B executives.

Packed with mobile statistics, supported by 10 B2B mobile examples, and featuring 7 lesson-rich video clips, The Mobile Revolution & B2B is a seminal guide for B2B companies that need to adjust, align and advance their businesses in a newly mobile planet undergoing a unique revolution.

Get the Paper NOW: www.B2BMobileRevolution.com

• B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •

In a feature article for the latest edition of Chief Content Officer, I examine the unprecedented, unstoppable opportunity mobile holds for business audiences—and why mobile needs to be elevated to a B2B brand priority… ASAP.

The piece illuminates several of the themes, implications, opportunities and best practices that B2Bs should be heeding in the rise (and, yes, revolution!) of mobile, and the many changes it drives across the way we work, connect and communicate. Read it here (PDF) or here (at the website).

Click here for a 5-minute video on "How Mobile Changes Us".

And for a free subscription to Chief Content Officer Magazine go here.

• B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •

B2B, your market is PRIME for mobile—in fact, with skyrocketing rates of adoption among decision makers, mobile equates to a veritable "lifelines to their livelihoods" for professionals. View the 4-minute video below for more insights.

Also, an entire archive of video clips is here and a B2B mobile-marketing content archive is right here. Email subscribers, please click here to view the video clip.

B2B Mobile Marketing: Lifelines To Their Livelihoods

• B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •