Archive for the ‘cheil’ tag
Most of us think the poster is a vintage, if not outdated media. But in Korea they recently came up with an idea that will probably make us change our minds. The WI-FI poster, or the Poster 2.0 is a traditional poster “pimped” and transformed into a wireless hotspot. The technology is embedded or, better, hidden behind the poster, and it’s automatically activated once a user approaches the hotspot prompting the user to connect to the open network that has the name of the movie that is being promoted.
Once the connection is activated, the user gets access to the movie trailer in HD and a few extra content goodies that make the experience compelling and sticky, including the possibility to actually purchase the tickets to the show itself.
The results of the campaign featured in the case study video are pretty impressive, and they would definitely be a tangible proof of how good this idea was, if only they would have provided us with a bit of a context around the titles that were being promoted. Did the WI-FI poster transform a mediocre movie into a success at the box office or did the idea simply do a good job in raising overall awareness of a movie that was already pretty good?
The agency is Cheil.
Rik Ledder wordt per 1 oktober de nieuwe ceo van de Ogilvy Groep in Nederland. Hij volgt daarmee Peter-Paul Blommers op, die per 1 juni naar Cheil World Wide is vertrokken.
I learned two things from this Cheil USA ad for the Samsung Galaxy Note—namely, that Samsung has an Olympic Games ambassador, and that it's David Beckham. Who else would it be, really? After conferring with a quick S Pen diagram, Beckham kind of plays "Ode to Joy" by kicking soccer balls at a wall of drums. Not bad, but the obvious editing exposes the spot's artifice a little too much. If the finished product is going to be that much of a digital patchwork anyway, why not have him kick out something a bit more percussive? Like, I don't know, "Funky Drummer" or something.
David Beckham plays Beethoven’s “Ode to Joy” in this new video from Cheil USA for Samsung Galaxy:
For Creative Week, GE and BBDO New York created a nifty holographic installation called "Throttle Up" that invites visitors to build a jet engine piece by piece. To promote it, Socialistic captured some super-slow-motion footage of well-known ad people taking some jet-engine-caliber wind to the face. The results are pretty amusing (see five videos after the jump), although cynics would say several of these people deserve a super-slo-mo slap to the face instead. See a few more videos at Throttle Up's Tumblr.
Gerry Graf, Barton F. Graf 9000
James Cooper, JWT
Lars Bastholm, Cheil USA
Colleen DeCourcy, Socialistic
Seth Weisfeld, Huge
Here comes a new integrated campaign made in South Korea that uses mobile to drive retail and e-tailing sales. Don’t give me the stink eye just because you saw QR code in the title of the post. Read on. The idea is pretty smart, and not too geeky, considering the popularity of QR codes in the country.
Emart is the Walmart of Korea. Their business is obviously huge, but they had a problem generating sales from 12 to 1 pm. So they came up with the idea of giving people a unique shopping experience only during lunch hours. A shadow QR code, that naturally works only from 12pm to 1 pm. Once scanned, the code activated the Sunny Sale promotion, offering discounts and a $12 coupon to be used on Emart’s mobile commerce website or in the its stores.
As usual, the campaign makes more sense when you see the results: 12K coupons were issued during the promotion, new Emart membership increased by 58% and in-store sales increased by 25% during lunch hour.
Man, advertising gets fun when it doesn't have America's puritanical discomfort with the human body dragging it down. This South Korean ad for Oreo cookies, credited to ad agency Cheil Worldwide, features an image that would send this country into apoplectic shock (breastfeeding and an exposed nipple!). It also stars a surprisingly charismatic baby whose face suggests he totally knows what's happening here and is OK with it. Not sure if the same thing can be said for Nabisco Korea—if this is indeed an approved ad—but that's their problem. Via Ads of the World. NSFW version after the jump.
Peter-Paul Blommers (49) verlaat Ogilvy Amsterdam na 9,5 jaar om per 1 juni ceo te worden van de Nederlandse vestigingen van het Koreaanse reclamebureau Cheil World Wide.
Peter-Paul Blommers (49) verlaat Ogilvy Amsterdam na 9,5 jaar om per 1 juni ceo te worden van de Amsterdamse vestiging van het Koreaanse reclamebureau Cheil World Wide.