Archive for the ‘chiat day’ tag
Steve Jobs was an asshole. That seems to be the overwhelming conclusion of anyone who read the biography. Genius for sure, but also not very nice and a fairly tortured soul. I used to worry that people’s takeaway from the Jobs era was that managing by being a massive jerk was the way to go, but I actually think we are past that … Anyway, that’s all a long-winded intro to this paragraph about Jobs that I would have agreed with 8 months ago (but still think is well said):
The biggest thing that bothers me about the “Cult of Jobs” is that people often seem to mistake the unfortunate, frequently counterproductive, side effects of the personality that made him great for the very cause of his greatness. Steve has long been, and always will be, one of my heroes, but I really worry that an entire generation of entrepreneurs is learning the folkloric lesson that the secret to success is to be a mercurial asshole who abuses everyone and listens to no one. There’s a reason people like Steve start successful companies: because they believe in themselves, envision their success unwaveringly, and don’t compromise. But there can be a dark side to that fanatical self belief: a disdain for the ideas of others. I think there are a lot of reasons for Steve’s late-in-life success at Apple, but I suspect one of the biggest is that he finally managed to surround himself with brilliant people (like Chiat Day’s Lee Clow) who knew how to handle him, curb his worst tendencies, and present important ideas to him in a way that he would accept.
Rebecca Van Dyck, voorheen werkzaam bij Apple en Levi’s, wordt de eerste marketingdirecteur van Facebook. Haar benoeming heeft ongetwijfeld te maken met de aanstaande beursgang.
Van Dyck werkte van 2007 tot 2011 in de marketingafdeling van Apple, en hielp onder meer bij de lancering van de iPhone en de iPad. Ze was haar loopbaan begonnen bij reclamebureau Wieden & Kennedy en Chiat Day.
In 2011 stapte ze over naar Levi’s om de Go Forth-campagne te leiden. Daar is ze dus maar kort gebleven.
Get the Flash Player to see this video.
Directed by Chiat/Day’s Jennifer Golub and narrated by Richard Dreyfuss, the above is a famous Apple Computer ad. Imagine a variation for the PR industry:
Here’s to the conformists. The complicit. The compromisers. The round pegs in the round holes. The ones who see things similarly…
You can disregard them, pretend to agree with them, caricature or lampoon them. About the only thing you can’t do is respect them.