Archive for the ‘contexts’ tag
Embarrassing Yourself Will Gain More Trust with People [Psychology]
Researchers at UC Berkeley have discovered that being embarrassed—or even just acting embarrassed—convince others that you’re more trustworthy. In both videotapes and photographs, observers who witnessed a person act embarrassed possibly underwent an empathy response, “creating their own contexts” to put themselves in the other person’s mindset, thus heightening acceptance of the subject. More »
Contextual Ad Placement FAIL
Late at night the Tuesday before Christmas my Twitterstream alerted me to reports of a plane crash in Jamaica.
I immediately clicked through on the link to find a story light on details about American Airlines flight 331 crashing after take off and breaking in two and this jarringly horrible contextual ad placement:
Yep, in the Miami Herald a headline ‘Flight from Miami Crashes in Jamiaca’ prompts a banner ad for George Clooney’s ‘Up in the Air’.
Text analytics – still doesn’t really work in many cases and contexts.