Archive for the ‘corner grocery’ tag
38 Ideas For Your Pinterest Strategy
Pinterest continues to fascinate me by it’s simplicity and ease of use. However, if you peak behind the curtain it holds a similar sophistication to that of Twitter. Who would have thought we’d call a 140 text platform sophisticated communication? Where this new visual social network will take us is the guess of crystal ball gazers and social media pundits. Neither of which am I. I’m just a working gal who loves, not necessarily the technology, but the promise of what it can do to bring business back to the corner grocery story relationship. (C.B Whittemore’s post) For me the two driving benefits of social media have always been: 1. Build and nuture relationships 2. Tell the story of the brand through the people who are its heart: employees and customers If you get those right it’s a marketing two step along the way to making the cash register ring. Oh by the way, don’t drink so much of the Koolaid that you believe a sales is a direct result of Only a tweet or status update or even a pin. As part of client work and creating workshops on Pinterest I develope a running list of ideas. Some are strategic and others more tactical but I thought I’d pass them along to help you frame your adventure (and it should be!) in the visual world of Pinterest. Strategy 1. Determine how graphics as linked to content can align with your brand values brand promise 2. Determine how Pinterest will…