SEO Werkt!

Are the guys from Lonely Island trying to say that marriage and kids are shortcuts to the grave? They sure don't seem too happy to be "grown-ass"  men, maybe because they're starving for sex, wiping baby bums and visiting their own funeral plots in "Diaper Money," posted below. The video, released as part of YouTube's Comedy Week, also promotes the trio's latest musical effort, The Wack Album, due June 11. Look for more promos in the coming weeks.

Video is NSFW (language).

Just when you thought you ran out of ways to mess with Sasquatch, someone comes along with lipstick and press-on nails. And as you'd guess, Sasquatch does not care for his glam makeover. In the ongoing saga for Jack Link's beef jerky, the hirsute man-beast gets punked yet again—three times, in fact, in new TV spots from longtime agency Carmichael Lynch. He's just come out of hibernation, so his backstory goes, and roams too close to civilization, where he's an easy target for public humiliation. He gets "beautified," doused with slop and hosed. Who could resist? Retaliation, which has become a hallmark and creative flourish of these ads, ensues. Those folks will never learn. More spots and credits below.

CREDITS
Client: Jack Link's
Agency: Carmichael Lynch
Chief Creative Officer: Dave Damman
Associate Creative Director/Art Director: Brad Harrison
Senior Copywriters: Tim Blevins and William Bloomfield
Director of Integrated Production: Joe Grundhoefer
Senior Content Producer: Freddie Richards
Content Producer: Tara Mulholland
Director of Business Affairs: Vicki Oachs
Director of Account Management: Andrew Dauska
Account Director: Holly Wheeler  
Account Manager: Sofya Guterman
Account Leader: Andrew Pautz
Senior Project Manager: Elizabeth Charron                                            

Production Company: MJZ
Director: Rocky Morton
Senior Executive Producer: Scott Howard
Producer: Donald Taylor         
Director of Photography: Mattias Rudh

Editing House: HutchCo Technologies
Editor: Jim Hutchins
Asst. Editor: Joaquin Machado
Executive Producer: Jane Hutchins

Post Production/Special Effects: Rabbit Content
Creative Director: Nick Losq
Executive Producer: Joby Barnhart
Producer: Lloyd Dsouza
Music House: Black Iris

Sound Design: Francois Blaignan and Joel Waters

Audio Mix: Lime Studios
Mixer: Joel Waters
Executive Producer: Jessica Locke

Client: Playboy
Advertising Agency: DDB, Paris
Executive Creative Director: Alexandre Hervé
Copywriter: Alexis Benoit
Art Director: Paul Kreitmann
Production company: Les Télécréateurs
Director: The Perlorian Brothers
Account Director: Xavier Mendiola
Planner: Fabien Leroux
Sound: THE
Client Team Director: Jurgen Scharfenstein
Agency Producer: Emilie TALPAERT
Agency Producer: Sophie Megrous
Account team: Julie Garguillo
Account team: Timothee Desruelles

I'm not sure which is more disturbing—the hirsute images that adorn the Beardvertising site from Kentucky ad agency Cornett-IMS, or creative Whit Hiler's use of the work "mancessory" to describe such facial hair. You might recall Hiler from past wacky ventures such as conquering Reddit with fake fliers (including a meetup to recreate scenes from Human Centipede—"Guys only") and crafting a tourism campaign that was presumably too "kick-ass" for the Bluegrass State. Here's his latest pitch: "Do you wanna get paid for having an epic beard? Of course you do. Join the world's first Beardvertising network. Get paid. It's simple—turn your beard into a business. Just like Duck Dynasty. Hang a BeardBoard (Patent Pending) in your beard. Sit back and get paid up to $5 per day." So far, A&W Restaurants and Eagle One Automotive have slapped their messages on Beardvertising mini-billboard clips. Maybe Schick, Gillette, Old Spice and DollarShaveClub.com should join in to cut through the clutter and carve out some unique ad space.

If you can ship your pants skillfully and creatively, you have a good chance of working at Kmart's ad agency, Draftfcb. The agency said today that it has brought in a new intern in large part because of his pants-shipping abilities. Al Zapata shipped his actual pants and résumé to Draftfcb's recruiting department. That got him an interview; his "portfolio, witty humor and enthusiasm" got him the internship, the agency says. This raises the possibility that you could get an internship at Y&R in New York simply by apologizing and then acting superior. More images below.

"Every time you get drunk, you separate yourself from the things that matter most. Like your family." That's the voiceover in this weird anti-drinking ad from Spain, aimed at young adults. The girl in the ad is seen vomiting up what is apparently her father. The sound effects are nasty, and the metaphor isn't much better. Second spot after the jump, in which a guy gets "separated" from his girlfriend—by upchucking her on a bathroom floor. Agency: Bungalow 25. Via Ads of the World.

'Tis the season for male-grooming brand extensions. Old Spice introduced its shaving gel last week. And now, Axe has updated its range of hair products for men. It's advertising them with four new 20-second ads from BBH London that have launched in Europe and will reach North America this weekend. The creative idea is that well-styled hair is crucial when you meet someone for the first time. The spots present various quirky first-meeting scenarios—the most faux-provocative of which is probably the home-invasion scenario, in which burglar seduces buglee with his perfectly slicked 'do. "We wanted to capture a simple truth about guys and their grooming habits," says David Kolbusz, deputy executive creative director at BBH. "Whenever a man sees a woman he fancies, he tends to touch up his hair before making the initial approach. We dramatized this behavior by setting it in the most extreme of circumstances." More spots and credits below.

CREDITS
Client: Lynx/Axe
Agency: BBH London

BBH Creative Team: Matt Fitch & Mark Lewis and Harry Orton and Robin Warman
BBH Creative Director: David Kolbusz
BBH Producer: Charlie Dodd
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Dan Hauck
BBH Strategist: Tim Jones
BBH Team Director: Heather Cuss
BBH Team Manager: Cressida Holmes Smith

Production Company: Outsider and Station Films
Director: Harold Einstein
Executive Producer: Eric Liney
Producer: Jon Stopp/Richard Packer
DoP: Danny Cohen
Post Production: The Mill
Editor/Editing House: The Mill
Sound: Factory

Damn you, hot hunks of advertising! Damn you to hot, hunky hell! Your Grecian glutes mock me as I polish off another nacho platter, and your six-pack abs shame me as I knock back my six-pack of beer! Shirtless Josh Button is the latest addition to the ad-hunk trend, rising seductively from the sea in Deutsch L.A.'s new tongue-in-cheek commercial for Diet Dr Pepper. (They make diet soda now?) "Millions of guys are born good looking," Button's voiceover begins, as the number 70,611,600 flashes on screen. "But not many are really good looking." The number 64,891 appears. "Even fewer are really, really, really, really, really good looking. At least, that's what I'm told." The number 45 zips by. "I'm Josh Button, and I'm one of a kind." We then get a full-on view of his chiseled torso as the red number 1 appears, thrust like a dagger into my cholesterol-clogged heart. (Hey, I'm at least one of the 70 million fairly OK-looking dudes, right?!) "We're poking fun at ourselves and the trend of hot guys in advertising," Dr Pepper svp of marketing Jaxie Alt tells USA Today, alluding to hunk sightings in spots for brands like Kraft Zesty Italian dressing and Diet Coke. After decades of impossibly trim bikini babes making women feel insecure, I guess it's men's turn to suffer. At least one advertiser out there is providing a more realistic depiction of the male form. But when you consider the state of that beach bum's liver, and his life expectancy, it's cold comfort indeed. Credits below.

CREDITS
Client: Dr Pepper Snapple Group
Brand: Diet Dr Pepper

Agency: Deutsch, Los Angeles
Chief Creative Officer: Mark Hunter
Group Creative Director: Brett Craig
Creative Director: Xavier Teo
ACD, Art Director: Erick Mangali
ACD, Copywriter: Chris DiNinno, Lehr E. Ryan
Director of Integrated Production: Vic Palumbo
Executive Producer: Lisa K. Johnson
Director of Content Production: Victoria Guenier
Ken Rongey:  Senior Business Affairs Manager
Directors: Craig Brett/Mangali Erick
Director of Photography:  Greig Fraser
1st A.D.: Anthony Dimino

Editorial Company:
Spot Welders, Santa Monica, CA
Editor: Patrick Murphree
Executive Producer:  David Glean
Senior Producer: Carolina Wallace
Producer: J. Patrick McElroy

Post Facility – Color Only:
Company 3, Santa Monica, CA
Colorist:  Dave Hussey

Visual Effects:
Arsenal FX, Santa Monica, CA
Post Production Company: Arsenal F/X
Executive Producer: Ashley Hydrick
VFX Supervisor/Design: Lauren Mayer-Beug
Flame: Mark Leiss and Terry Silberman
Designers/Animators: Andrew Schreiber
Post Producer: Pravina Sippy
Production Coordinators:

Music/Composer:
Elias Arts, Santa Monica, CA
Creative Director-Dave Gold
Executive Producer-Ann Haugen
Composer-David Wittman
Producer-Kiki Martinez

Audio Post Company/City/State:
Play Studios, Los Angeles, CA

Mixer:John Bolen
Executive Producer: Lauren Cascio

Others:
Mnemonic and End Tag
Wood Shop, Culver City, CA
CD/Product Director: Trevor Shephard
DP: Tom Lazarevich
Live Action Producer: Christy Lindgren
Post Producer: Sabrina Elizondo
Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne
3D Artist: Forbes Hill, Cody Smith CD

Client Credits
Director of Creative: Shaun Nichols
Brand Manager – Diet Dr Pepper: Angela Snellings
Director of Marketing: Leslie Vesper
SVP, Director of Brand Marketing and Sponsorships: Jaxie Alt
SVP, Marketing: Andrew Springate
EVP, Marketing: Jim Trebilcock
Advertising Manager: Sharon Leath

Additional Deutsch Credits:
Mike Sheldon, CEO
Account Management Credits:
David Dreyer, Group Account Director
Helen Murray, VP Account Director
Andrew DuBois, Account Supervisor
Kate DeMallie, Assistant Account Executive
Account Planners:
Jeffrey Blish, Chief Strategic Officer
Aileen Russell, Group Planning Director
Business Affairs
Abilino Guillermo: Director of Integrated Business Affairs

I love it when brands finally catch on to jokes the rest of us were making in fourth grade. This time it's Charmin, which treated fans at the Charlotte Motor Speedway's Sprint All-Star Race to an underwear-shaped billboard that said "Stop Skidmarks." That phrase also applies to cars, you see. Given the kinds of ostentatious crap we often see with billboard design, this idea was refreshingly concise and to the point, if a tad juvenile. And it's certainly less offensive than the "Back Got Back" commercial. Photo via @trippmickle.

To hype its inaugural Comedy Week, which begins Sunday night at 8 p.m. ET, YouTube turned to an ad agency known for generating its share of laughs: Goodby, Silverstein & Partners. The San Francisco shop—which has done comical spots for Budweiser, "Got milk?", Sonic, Corona Light and many others—whipped up a load of ads (many of them :15s) that have been airing in recent weeks starring the Comedy Week's actors and comedians. Check out a whole bunch of those spots below. (At the bottom is a longer promo with Arnold Schwartzenegger, which YouTube produced in-house, but we have to include because it's awkwardly hilarious.)

Goodby also designed a special YouTube masthead that will run all day Sunday to promote that night's kickoff. It shows a bathroom wall inside a comedy club. You can scroll around, click different doodles and find Easter eggs like Venn diagrams for classic jokes, a mounted moose head that sadly recalls "the bad man in the forest" and a phone number—(888) 303-3771—you can call for a good time (if you're not having one already).

The first two-hour live stream starts Sunday at 8 p.m. ET. New shows will air each night this week at 8 p.m. ET through Saturday. Guests will include Ben Stiller, Vince Vaughn, Seth Rogen, Comedy Central's Tim and Eric, Conan O'Brien, Rainn Wilson, Ricky Gervais and Sarah Silverman, and YouTube stars The Gregory Brothers, Rhett & Link and Ryan Higa.

Schwartzenegger spot produced in-house by YouTube:

The best performance by a cat in a TV commercial this week goes to the fluffy mess in this new British spot for eyewear maker Specsavers. Not that the veterinarian here would know—he's not clear on what a cat is anymore. Specsavers, of course, has a long and proud history of offbeat commercials. The best mistaken-animal-identity spot, though, remains the brilliant raccoon commercial from Sears Optical.