Archive for the ‘daily affirmations’ tag
Marketing Motivation – Daily Affirmations for 2012!
Happy first day of 2012! I’ve decided to help you all with a little dose of comic relief to start the New Year off fresh. Our marketing therapy comes from a little help from Jessica, the 4 year-old viral video wonder whose positive affirmation in her bathroom mirror led people of all ages wondering what things in their life were they speaking positively about.
Oprah Winfrey has a great quote that reinforces this, “Be thankful for what you have; you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.”
So you may be wondering: How does all this relate to your web marketing puzzle?
Well, a great exercise for the new year is to make a list of the current marketing collateral you have in place. This is the foundation that you have already built for your business (i.e. name, tagline, logo, website, blog, email list etc.). Try and list the haves and resist the urge to list the have-nots. Building on what you have already accomplished is a way to keep a consistency with your business messaging. It also saves you time – you won’t have to reinvent the wheel everytime because the initial content will be there to support you. You might find some marketing gems when backtracking through your materials. See if Jessica inspires you as much as she did her 9,174,836 YouTube fans and have a happy and healthy New Year!
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