Archive for the ‘day’ tag
Friends Write Tweets Together With Retailer’s App
Wait, I missed International Friendship Day? I guess if I had any friends, I would've known. In most countries it's the first Sunday in August. It's July 20 in Argentina, where this year it inspired a novel campaign from women's fashion retailer Todomoda, ad agency +Castro and advertising students at Escuela Superior de Creativos Publicitarios—allowing friends to literally share tweets. An app allowed one friend to start a 140-character tweet and a second friend to finish it—it then appeared in both feeds. There were also games testing friends' knowledge of each other, with Todomoda discounts as prizes. Per +Castro, the campaign was seen by almost 600,000 Twitter users in two weeks, and 4,000 girls took part. That's impressive, though the whole concept—detailed in the happy-happy shop-shop case study below—makes me wonder if "friendship," by and large, has degenerated to the point where it's nothing more than a promotional peg. Help me find the best deals on the coolest stuff … and let's share a tweet, connect on Facebook and split an order of branded nachos at the mall while we max out our credit cards. In today's world, that's what friends are for.
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Remains of the Day: Outlook.com’s Security Will Rival Gmail [For What It's Worth]
Microsoft’s Outlook.com email service hopes to offer stronger security than Gmail, programming text editor TextMate goes open source, WordPress for iOS updates with a slew of new features, and Foursquare updates its mobile apps with minor UI tweak. More »
Can you nap at work? [Discussions Of The Day]
Great discussions are nothing surprising here on Lifehacker. Each day, we highlight a discussion that is particularly helpful or insightful, along with other great discussions and reader questions you may have missed. Add your two cents and jump in on the fun! More »
Chicago’s first accelerator for social businesses welcomes its first batch
OpenTable’s founder, Chuck Templeton, has launched ImpactEngine, a new Chicago-based accelerator to support for-profit businesses that aim to make a positive social or environmental impact in the world.
This week, ImpactEngine accepted its first class. These founders hope to become social business leaders, and are tackling global problems like illiteracy in emerging nations, water filtration problems, and inequities in U.S. financial services.
Read more here about the growing number of for-profit startups that are trying to change the world.
Impact Engine has raised a $500,000 fund to invest in the startups. Templeton and the other founders, Jamie Jones, assistant director of social enterprise at Northwestern University, and Linda Darragh, executive director of Kellogg School of Management‘s Levy Institute for Entrepreneurial Practice, will take a small equity stake of 7%, in exchange for doling out $20,000 in funding.
“Our mission is to show investors that they can invest in social business and still make strong returns,” said Templeton, in an interview with VentureBeat. The founder of OpenTable, an online reservations service, told me that he was inspired to support social business when his daughter was born.
“I started to think about what the world might look like when she got older,” Templeton explained. “There are some deep challenges, but with those challenges are huge business opportunities.”
ImpactEngine is the first of its kind in the Midwest, and takes its cue from Hub Ventures, a Bay Area-based accelerator program for social entrepreneurs. VentureBeat covered its Demo Day this month; 7 companies attempted to build technologies to improve healthcare, education, civic engagement, and the environment.
The inaugural class will start in September with a demo day on December 5. Here is a list of the eight startups, as they would describe themselves:
Azadi - More than 300 million women living in rural India face financial, educational, and social challenges because they do not have access to hygienic menstruation products. Azadi creates biodegradable sanitary pads that are both accessible and affordable to this population.
Collaborative Group - Collaborative Group aims to provide sustainable employment to artisans in need around the globe, from Guatemala, Kenya, India, and beyond. It advocates for artisans and underserved populations by sourcing goods to socially conscious retail partners and distributors in the United States.
Effortless Energy - McKinsey estimates that cost-effective residential energy efficiency measures constitute a $230 billion market, yet adoption has been extremely low. By addressing the financial, operational, and behavioral market barriers, Effortless Energy makes home energy efficiency a snap. Customers pay a reduced monthly energy bill while Effortless Energy does the work to analyze, coordinate, and finance smart home upgrades at no cost to customers.
Ithaca Education - Ithaca Education helps teachers deliver personalized and rigorous literacy curriculum to students through its web-based platform, CERCA. This tool aligns to the new Common Core State Standards by focusing on argument-based teaching methods. CERCA lets teachers build and share lessons, track growth, collaborate with students, and create academic portfolios online.
Light Up Africa - Light Up Africa (LUA) provides renewable energy to marginalized populations in Kenya through The Zoom Box, an efficient and affordable kinetic energy storage device. The Zoom Box easily attaches to bicycles, motorbikes, livestock, and boats in order to provide electricity for small personal devices, such as cellular phones and lamps.
POMS - Approximately 80 million consumers in the United States lack access to a payment card (credit/debit) or do not have an official banking relationship. But traditional financial services for the underbanked population have limited reach and predatory fees. By integrating into existing retail terminals, POMS provides real-time payment transfer solutions to the underbanked that are significantly cheaper than today’s options.
Portapure - Portapure invents, designs, and manufactures affordable, easy-to-use water filtration products for the nearly one billion individuals who lack access to clean drinking water.
Raise5 - Raise5 (pictured, above) is a fundraising platform that lets people raise money for their favorite charities and non-profit organizations through micro-volunteering. Users can donate a small service or task—logo design help, copy editing, etc.—in exchange for $5 to the charity of their choice.
Filed under: Entrepreneur 
A Brand New Day naar Mediaxplain
Mediabelangen voor de introductie van het Italiaanse merk Aperol ondergebracht bij Mediaxplain.
Former Apple ad man Ken Segall talks Steve Jobs, simplicity in Time interview
In an interview with Time on Tuesday, Ken Segall, a former creative director of Apple ad agency TBWA/Chiat/Day who worked with the late Steve Jobs at Apple and NeXT, discussed a wide range of topics including his time collaborating on the Cupertino tech giant’s ad campaigns.
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What do you think of punctuation in text messages? [Discussions Of The Day]
Great discussions are nothing surprising here on Lifehacker. Each day, we highlight a discussion that is particularly helpful or insightful, along with other great discussions and reader questions you may have missed. Add your two cents and jump in on the fun! More »
Remains of the Day: Amazon Closes Customer Service Exploit After Hack [For What It's Worth]
Amazon changes its customer privacy policies after devastating hack, The Internet Archives is now seeding over 1 million torrents, XBMC is coming to the Ouya gaming console, and Spotify updates its iOS app and releases a Kindle Fire version. More »
SearchCap: The Day In Search, August 7, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Gets Interactive With Olympics Logos Google’s London Olympics Logos so far have all been static images symbolizing different events and sports at the…
Please visit Search Engine Land for the full article.
Video of the day: This is where it starts
For basketball fans, and basketball stars wanna be. Epic new commercial directed by Matthijs Van Heijningen for Jordan brand.
The agency is Wieden + Kennedy NYC.