Archive for the ‘Dentyne’ tag
Links for 2012-07-26 [del.icio.us]
- Brands Keep Trying at Web Series | Digiday
According to David Berkowitz, vp of emerging media at 360i, which worked with Dentyne on “Split2Fit,” marketers that launch Web video series are trying to generate long-term engagement.“When marketers dive in, they must be prepared to spend at least as much time planning and executing on the promotional strategy for the content as they do creating it,” he said.