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Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know.

To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. If we use your idea in an edition, I’ll send you a signed copy of my book.

Thanks! – Jay

What was the big issue of the week for you?

About the Jay Baer:

Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

One Social Thing Wrapup – Week of August 6th is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know.

To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. If we use your idea in an edition, I’ll send you a signed copy of my book.

Thanks! – Jay

What was the big issue of the week for you?

About the Jay Baer:

Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

One Social Thing Wrapup – Week of July 30 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know.

To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. If we use your idea in an edition, I’ll send you a signed copy of my book.

Thanks! – Jay

What was the big issue of the week for you?

About the Jay Baer:

Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

One Social Thing Wrapup – Week of July 23 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know.

To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. If we use your idea in an edition, I’ll send you a signed copy of my book.

Thanks! – Jay

What was the big issue of the week for you?

About the Lisa Loeffler:

Lisa Loeffler is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media.

One Social Thing Wrapup – Week of July 16 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

In this webiNINE, a series of ~9-minute webinars for social media and online marketing practitioners, we provide some tips on how to use SenderScore.org, a popular tool for measuring the trustworthiness of an email source. We have also included some advice for improving your email delivery rate and your SenderScore.

What other ideas do you have about increasing delivery rates for email campaigns?

About the Chris Sietsema:

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics.

WEBININE: Boost Email Delivery Rates with SenderScore is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Influencer outreach is a key element of many social media and modern public relations programs. But they often prove ineffective at driving behavior beyond social chatter. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It”

The biggest issue is that we tend to confuse audience with influence. Having a lot of Twitter followers doesn’t give you the power to drive action, it gives you the power to drive awareness. Those are different abilities with unequal degrees of usefulness, just like the power to fly (Superman) is better than the power to swim fast and talk to fish (Aquaman).

The other issue is passion. True influence requires two things: audience and advocacy. Advocacy is driven by the depth of conviction, and influencers typically are less committed to the product or company than are actual customer advocates.

In the original post, I recommend focusing these types of programs first on harnessing the passion of current customers, who make up for in passion what they may lack in audience, and then expand to influencers who bring the audience but perhaps less passion.

Our friends at Zuberance.com (which helps companies activate customer advocates) worked up this infographic that illustrates the differences between influencers and advocates. Feel free to share it, embed it, etc.

Embed Influencers versus Advocates Infographic on Your Site: Copy and Paste the Code Below (drag box corner to enlarge)

Influencers versus Advocates Infographic – An infographic by the team at Convince & Convert – Social Media Strategy
Embed code generated by SEOgadget

About the Jay Baer:

Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

Social Media Influencers versus Brand Advocates Infographic is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know.

To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. If we use your idea in an edition, I’ll send you a signed copy of my book.

Thanks! – Jay

What was the big issue of the week for you?

About the Jay Baer:

Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

One Social Thing Wrapup – Week of July 9 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose.

The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of and what is important to you. Authenticity helps you define how they see you, without risking they’ll be confused.

When you’re wishy-washy, there’s a lack of definition. Thus, there’s a lack of authenticity. When you contradict yourself, there’s lack of definition. Thus, there’s a lack of authenticity. When you always agree, follow the crowd and never stand for something on your own, there’s a lack of definition. Thus, there’s a lack of authenticity.

Being authentic means you know who you are. You define your place and parcel in life. You stand for something. And by being true to that something, no one ever questions the truth about you.

(Get the details on the Power Of series, including calendar of contributors)

About the Jason Falls:

Jason Falls is the founder and CEO of Social Media Explorer and oversees its information products division that includes market research, events and a learning community . He is a leading thinker, educator, speaker and strategist in the world of social media marketing, public relations, digital marketing and communications.

The Power of Authenticity is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Last year, a young lady named Molly Katchpole graduated from college and, like so many young Americans, could not find a job. Desperate to make her student loan payments, she took a job as a part-time nanny.

While struggling to make ends meet, she received a letter from Bank of America stating that if she didn’t keep a minimum balance of $20,000 in her account, she would be assessed a $5 monthly fee.

Molly had enough.

She connected to people through tweets, blogs and an online petition and within two weeks she had 300,000 names backing her plea for the bank to stop. A week later, they did.

Welcome to the Era of the Citizen Influencer. It no longer matters what you look like, where you were born, or the color of your skin. Everyone can publish content, make it soar, and have a voice.

Will you join us?

(Get the details on the Power Of series, including calendar of contributors)

About the Mark Schaefer:

Mark Schaefer is a consultant, college educator, and author who blogs at {grow}.

The Power of Influence is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting

Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know.

To get One Social Thing delivered to your email each day, please subscribe below. If you find a social media or content marketing story you think is a must-read, tweet it out with the #OneSocialThing hash tag. If we use your idea in an edition, I’ll send you a signed copy of my book.

Thanks! – Jay

What was the big issue of the week for you?

About the Jay Baer:

Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. Jay is the founder of http://convinceandconvert.com and host of the Social Pros podcast.

One Social Thing Wrapup – Week of July 2 is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting