Archive for the ‘Girlfriends’ tag
Content blocking apps are growing in popularity. You can block football scores to be able to watch the game later (see Heineken) or you can decide to block ads that promote impossible beauty (see Dove). Now, you can also help those friends who recently were dumped by their girlfriends and can’t help trying to call them back to prolong the humiliation. In Brazil, Guaraná Antarctica has launched an amusing Ex-Lover Blocker App that will prevent your friends from dialing their Ex number. If they ignore the block, the world will make fun of them on social media. Evil, but cool.
I don’t know if I’m posting this because I think it is a good brand activation, or just because I love the video that promotes the App itself. Please watch it below and help me finding an answer…
The agency is DM9DDB Brazil.
via Digital Buzz.
I love the new global campaign for Axe Shower Gel created by BBH London. For once the usual sexist Axe approach (which, to be honest, sometimes I do find amusing) is replaced by the “celebration” of a new generation of boyfriends willing to do anything to please their girlfriends and conquer their hearts (yes, I’m being sarcastic). Of course the girls are portrayed in a stereotyped and extreme way (basically they are all rather bitchy in their own way) but I still think that, in the end the sense of humor in the five commercials prevails, and gives justice more to nowadays’ strong personality girls than to the Axe men.
Curious to know what you think…
A German Reebok ad that advised patrons of the brand's partner gyms to "Cheat on your girlfriend, not on your workout" has been pulled after complaints from probably every woman in Germany. And rightfully so. The ad makes Reebok look like a bunch of dumb bros, and it's not funny or clever enough to defend as an example of anti-PC humor. Who do they think they are, Ashley Madison?
In between the silence and words and tears are rememberances .. That 9-11 is personal. In between the silence and words and tears are rememberneces .. That 9-11 is people. In between the silence and words and tears are rememberances .. That 9-11 is fortitide of the human spirt. In between the silences and words and tears are rememberances .. That 9-11 belongs to all the citizens of the world. In between the silences and words and tears are rememberances .. That 9-11 is _________ what is in your ?. In between the silences and words and tears are rememberance .. That 9-11 must be about our future. 9/11 Memorial All The Single Girlfriends Honors 9-11.