SEO Werkt!

More than half of us say that we can’t remember all our passwords. Which makes sense, given that almost a third of all companies require their employees to remember six more more of them.

Cloud identity management company Ping Identity says that between the six or more corporate passwords and all the personal passwords that we maintain, the average person has to remember 15 passwords. That’s probably a recipe for disaster, given the total information onslaught we face every day, which is why the majority of us — 61 percent — re-use passwords from site to site.

That’s what security companies call “password negligence,” and the results are costly.

Too many passwords and not enough memory contributes to 39 percent of all malicious hacking attacks, which can cost large enterprises $5.5 million each.

One solution, of course, is corporations requiring users to change their passwords every 30 to 60 days. That’s more secure, theoretically, but people often re-use an old password. Or, worse, if they’re worried they won’t be able to remember the new password, they may write it down.

The end result, unfortunately, can be less security than before the change.

All the data is below, in visual form:

photo credit: Simon Lieschke via photopin cc

Filed under: Business, Cloud, Enterprise, Security

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An amazing infographic by Daniel Feral, where you can see the history (assuming it doesn’t bug your eyes out) of street art and graffiti from 1940 to 2010.

You thought the human brain was complex? With its ability to retrieve stored memories from years past and forge connections from seemingly disparate topics, it truly seems like the brain is a miraculous organ that rules our everyday lives. But what about the Google brain? Just as intricate and just as ever-changing as a human’s brain, the Google search engine works to make associations, recommendations, and analysis based upon your search phrases.

However, the question remains: how does Google understand what we want from it? When we ask it a question, how do those millions of results show up for us effortlessly, ranked in terms of relevancy and authority? Every one of us takes this process for granted so in this infographic, we’ll look at the inner mechanics of the Google search engine that produces the results you see on your screen and the process by which your website gets indexed.

Embed This Infographic On Your Site:

<a href="http://www.verticalmeasures.com/search-optimization/how-google-understands-you-infographic"><img title="How Google Understands You [INFOGRAPHIC]" src="http://www.verticalmeasures.com/wordpress/wp-content/uploads/2013/04/How-Google-Understands-You1.jpg" alt="How Google Understands You [INFOGRAPHIC]" width="670" height="4417" /></a><br /><a href="http://www.verticalmeasures.com/search-optimization/how-google-understands-you-infographic">Infographic</a> by <a href="http://www.verticalmeasures.com">Vertical Measures</a>

Whether you’re looking for a quiet spot to work, blog, read, meditate, reflect, or plot revenge on your mother-in-law, we could all use a little privacy from time to time. So just how private are the spaces in your city?

BMW Guggenheim Lab created an interactive data visualization of which places the people of your city find most private. An interesting look at which types of public places may actually be more private than your own home. As this becomes more populated, it will become more informative too.

If all of the business to business marketers could come up to the front of the room please? Now, could you raise your hand if you think Twitter is the number one social platform for business?

Hmm…wow, B2B Marketing is right. 85% of you chose Twitter as your number one social platform. LinkedIn? A close second with 82%. YouTube and Facebook? 77% and 71%. Finally, Google+? (Quick count) Yep, 36%. That’s actually higher than I expected so go Google.

The numbers come from the Social Media Benchmarking Report summary and infographic produced by B2B Marketing in association with Circle Research.  Unfortunately, I can’t see the full results or the data on how many people they polled so I’m going by the data they presented on their site which includes this:

• Twitter and LinkedIn activity has doubled.
• Video content most popular on social media
• Social media monitoring usage has risen

It’s good that more marketers are using monitoring tools but apparently they’re all still a little iffy when it comes to social strategy. Only 38% said they had a defined course of action. 1% were flat out honest and said they had no idea what the questioner was even talking about. And a whopping 61% chose “ad-hoc.” In other words, they’re flying “seat of pants.” Oh social media. . . you’re so loveable and yet so perplexing.

To go along with this, 44% said they can’t calculate the ROI with social media.

30% claim they can do it “some of the time” and 9% say they can calculate ROI “all of the time.” Is that even possible?

I was happy to see that the number one measure of success was traffic to the website and not number of followers which came in second. Even though this was a B2B survey, lead generation came in fourth on the list. So, not a high priority.

Where Do We Go From Here?

Now it’s time to pull out the old crystal ball and look into the future. Which social network will be the most important a year from now?

The fog is clearing. . . . it’s Google+! Wow. That’s incredible and strange. . . isn’t it? The survey participants said that Google+ will be 3 times as relevant in 2014 as it is now.

What do you think about that? I think the only way Google+ will become relevant is if Facebook, Twitter and LinkedIn start charging for access. But then, who am I to argue with an inforgraphic?

From B2B Marketing’s 2013 Social Media Benchmarking Report

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