Archive for the ‘iPad’ tag
We all know Microsoft likes to challenge its competitors head on, especially Google. Now Microsoft is taking a swing at Apple in a new 30-second advertisement that uses Siri’s voice to make fun of the iPad.
The ad shows a Windows 8 tablet sitting side-by-side with the iPad. As the Windows 8 tablet shows off various functions — like updating its tiles or moving through a PowerPoint presentation — Siri admits that she can’t help with those things. Finally Siri says, “Should we just play Chopsticks?” The tagline for the ad? “Less talking. More doing.”
At the end of the video, it shows two prices — $699 for a 64GB iPad and $449 for the 64GB Asus VivoTab Smart running Windows 8. Microsoft also has a dedicated comparison page set up to compare the original iPad to Windows 8 tablets on the market.
Check out the video above to see the combative ad.
Being behind in a market sucks, and it’s understandable to want to lash out at the top dog, as Microsoft has shown it’s willing to do with Google in search and email, and now with Apple in tablet computers. A brand new Windows 8 ad pits the iPad against Microsoft’s Windows 8 tablet, in an attempt to show how much more versatile the Asus VivoTab is vs. the iOS device.
Microsoft uses Siri’s voice (which isn’t difficult, given that it’s a fairly generic computer-generated female tone) to highlight what the Windows 8 tablet can do that the iPad can’t, including things like live tiles (it took me a couple views to figure out what “I don’t update like that” even meant), Windows Snap multitasking, and… PowerPoint. Then finally we get a price comparison, showing the much cheaper price tag for the Asus.
The problem is that not only is the Siri construct weak and her actual lines poorly written, but the abilities Microsoft chooses to highlight show exactly why it doesn’t “get” the tablet market. People aren’t looking for multitasking PowerPoint slide deck-creating machines; they have computers for that.
The closing bit here is maybe the worst part; showing that Apple’s iPad can easily provide a remarkably realistic experience for playing Chopsticks on the screen is not the way to trash your competition, especially if you noticeably can’t offer up an equivalent experience on your own hardware. Apple uses that in its own ads for a reason, and that’s to highlight the magical, delightful experiences users can have on its device. Countering that with a bunch of sober (though admittedly useful) features isn’t the way to turn the tide back in your favor.
An earlier version of this post mistakenly identified the Asus VivoTab in this ad as a Surface.
Channel surfing got weird.
There was this episode of All-Star Celebrity Apprentice this season that revolved around each team’s ability to create a television ad for the consumer electronics company, LG. It wasn’t really about a particular model of television or kitchen appliance. It wasn’t about some new-fangled technology that would allow their washing machines to clean your clothes through some kind of micro-parcel technology. It was all about how connected these devices have now become. The television, the smartphone, the washer and dryer and yes, even the refrigerator are now "smart." Smart in a connected sense. Smart in not just being connected to the Internet, but in how each device now has a touchscreen that offers up all kinds of information – from operating data to content (like recipes based on what’s inside the fridge). Screens are everywhere. Screens are connected. Screens are mobile. Screens are increasingly getting cheaper and more ubiquitous.
Welcome to the one screen world.
Not too long ago, I was asked to give a presentation on the state of digital media and how well brands are intersecting the worlds of marketing and technology. Prior to my closing keynote presentation, there was a panel discussion about the state of media. One senior media executive was discussing the power of a four screen world. I thought that he had made a mistake. I was familiar with the concept of three screens (television, computer and mobile), but four screens was something new. Eventually, he unveiled that the fourth screen was the tablet. It’s still somewhat shocking to think that the iPad was first introduced on April 3rd, 2010, and we now live in a world where more iPads are being sold than any PC manufacturer sold of their entire PC line (and this has been a constantly growing trend since 2012). In fact, all of this shores up to the notion that it’s not about three screens or four screens. It’s about one screen: whichever screen is in front of me. In a world where screens are connected and everywhere, the notion of even counting them seems arbitrary, at best. Don’t believe me, speak to somebody who is currently sporting Google glass.
The true tale of a nineteen year old.
My niece is nineteen years old. When she was sixteen years old, she would come home school, take out her laptop, plop down on the couch, lift the computer lid, turn on the TV, plug in her earbuds, so that she could listen to music on her iPod, and her BlackBerry was always within reach. From afar it looked like she was running NORAD. Fast-forward a mere three years, and now she comes home from school, takes out her iPad… and that’s it. All of that core content is now readily available on the one screen (in one way, shape or form). From content (in text, images, audio and video) to communications (chatting with friends on Skype or via Google Hangouts)… it’s all readily available on this one device that rules them all. Yes, we are seeing a massive uptick in consumers who are using companion devices (meaning, they are watching TV but have their smartphones nearby), and while the industry does refer to it as a companion device, the truth is that you’re not watching the television with one eyeball and your iPhone with the other. The only screen that still matters, is the screen that is in front of you.
It’s bigger than you think.
While most people are busy paying attention to the fact that Yahoo just bought Tumblr for over one billion dollars, they’re forgetting something profound about the last acquisition of chaotic proportions (when Facebook bought Instagram for close to one billion dollars as well). In the Newsweek article, Instagram Will Take Facebook Into the Mobile Age (April 16th, 2012), journalist Dan Lyons so appropriately wrote: "The Internet was all about websites. Then came the iPhone and Android, and today the only reason anyone creates a website is to promote a cool new mobile app." And here we are, today, with over a billion smartphones in the world and they are outnumbering the PCs. Within the next decade, virtually all mobile phones will be smartphone, meaning 6 billion people will be constantly connected. And, as if the exponential growth of the one screen world is not scary enough, we currently live in a world where more individuals have a mobile subscription than access to electricity or safe drinking water (more on that here: Putting Global Mobile In Context).
So, how are the brands stacking up?
Not so well, thanks for asking. According to a recent survey by Adobe, 45% of marketers still don’t have a mobile presence, and this is happening at the exact same time that eMarketer is reporting that 15% of online retail sales will take place this year via a mobile device (sales will reach nearly $39 billion in 2013, which is up over 56% from 2012). If ever there was a time to embrace the notion of the one screen world, this would be it. Businesses are still splitting hairs of what is the Web, what is the smartphone, what is the tablet and what is TV in a world where consumers are shoring these screens up into one. They have a constant and consistent desire to simply have the content they want on the device they want, when they want it. Sadly, most marketers are thinking about how they are going to advertise on a mobile screen, instead of hunkering down and figuring out what the customer’s new expectations are when everything from their washer and dryer to their television and smartphone are hyper-connected to one another. Instead of curling up into a ball or sticking the proverbial head in the sand, what we’re truly seeing in this day and age is a massive global opportunity – unlike anything in business that we have seen before – to take the mobile lead. By the looks and sounds of the data and the exponential growth in consumer demands for these devices and the content on them, the one screen world is poised to make websites, social media and e-commerce combined look like a joke in comparison.
Are you ready? Is your brand ready?
The above posting is my twice-monthly column for the Harvard Business Review. I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here:
An ambitious startup, AirStrip has a plan to circumvent the tangle of incompatible systems currently clogging up the free flow of information in health care.
Believe or not, it’s an iOS app.
That’s simplifying quite a bit, but the app — and the mobile devices on which it runs — are a powerful tool for making health care data easy to share for doctors, nurses, and similar professionals.
“Look at what the iPhone did for the music business, and retail, and banking,” said Bruce Brandes, executive vice president at AirStrip, onstage today at VentureBeat’s HealthBeat conference. AirStrip aims to make the iPhone do the same thing, only in health care. “Health care is arguably the industry most in need of a ‘big bang’ disruption.”
The crux of the problem, according to Brandes: It’s “humanly impossible” for doctors to get all the information they need from the many sources of data available to them. Electronic medical record systems (EMRs) and electronic health records (EHRs) are often built on proprietary systems and lack transparent interfaces for making them interoperable.
AirStrip started by focusing on a seemingly simple problem: Making it possible for doctors and nurses to share waveform data (heart rates and blood oxygenation levels, for instance) with one another without having to be in the same room — previously a difficult problem. The company initially focused on perinatal care.
“The sad truth is babies are injured many times because of that communications breakdown,” Brandes said.
Once AirStrip figured out how to coordinate that data exchange, it was able to expand the areas of medical data that it consolidates into its apps. It now incorporates vital signs, lab results, imaging, critical medical events, and more.
Dignity Health, one of the country’s largest healthcare providers, is using AirStrip.
“We need something that is going to allow us to communicate across system, that can layer on top of the other EMRs, otherwise we’ll never be able to exchange information like we need to,” said Richard Roth, a vice president at Dignity.
Dignity tested AirStrip with a pilot deployment at a rural healthcare location first, then followed up with an urban pilot, then jumped right in to a large-scale deployment.
An entrepreneur in the audience asked about AirStrip’s experiences working with EMR providers, particularly Epic, the market leader.
“Some vendors are more open than others, and as we know with Epic, they’re a hard nut to crack,” Brandes said.
However, Brandes noted that even Epic will integrate its data with other systems in response to customer demand, as Epic CEO Judy Faulkner noted in a recent Forbes interview.
With Dignity Health and other large health care providers who number among AirStrip’s clients putting pressure on EMR vendors, Brandes said, the walls are coming down.
“Even the closed ones are being forced to work with us,” Brandes said.
Top photo: Bruce Brandes, Airstrip. Photo by Michael O’Donnell/VentureBeat
Filed under: Health
Pentagon gives green light: Now those hundreds of thousands of iPhones, iPads, and iPods can actually be used
Two months ago we reported that the U.S. Department of Defense had ordered as many as 650,000 iPads, iPhones, and iPod Touches from Apple.
Now, after passing Pentagon tests, the devices are actually approved for use.
Before authorizing any devices for use in security-conscious military environments, the military requires a very specific and detailed implementation and deployment plan. A large part of that is the creation of policy for approved use as per DoD Directive 8100.02, which says that cellular devices are not allowed into areas where classified information is discussed, stored, or processed without written approval.
And until that happened for the Apple devices, the hundreds of thousands of phones and tablets were in administrative limbo.
“Most of them have not been deployed and are still sitting in a warehouse,” a source I talked to a month ago said. “They haven’t yet been able to build an implementation guide on how to use them.”
Today’s decision, however, paves the way for the U.S. military to actually use the devices in secure areas, and potentially expand their purchase order. It marks a turning point away from BlackBerry devices, which have been considered more secure, and which to date have formed the vast majority of government-issued mobile phones.
The problem with clearing smartphones for use in top secret environments is that they are, essentially, full of radios: Bluetooth, WiFi, cellular.
“With standard consumer devices, there’s no way to prove that the Wi-Fi is turned off,” my source told me.
One solution the DoD had previously implemented for iPads was to hand them off to a second party after delivery from Apple to crack open the cases and “snip the Wi-Fi radio” to disable it, and then close them up again. Apparently, the DoD reached a special agreement with Apple to maintain warranty eligibility, which would normally be voided after opening the case.
Today’s approval, however, is for a version of iOS 6 that has likely been customized by Apple and certified by military technologists to ensure security compliance without actually having to snip wires.
Interestingly, according to Bloomberg, the military plans to create its own app store for military applications, which would allow DOD personnel to use commercial hardware but employ tested and approved applications.
Manufacturer and Apple supplier Pegatron is increasing its China-based workforce by 40 percent over the second half of 2013, according to a Reuters report.
Since the company already employs 100,000 workers to manufacture components and devices for customers like Apple, Dell, and HP, that translates to 40,000 new workers. And since Apple is widely expected to be releasing not only an updated iPhone 5 but also a cheaper, plastic-bodied iPhone in the fall-to-winter time frame, that translates to speculation that Pegatron is gearing up for big orders.
This fits both with Apple CEO Tim Cook’s announcement during the company’s recent earnings call that Apple would not bring out any new products until the fall and with recent rampant rumors of new iPhone models.
And, says Reuters, Pegatron’s CFO Charles Lin indicated that 60 percent of the company’s 2013 revenue would come from the second half of the year.
Apple needs new products, badly.
Canalys’ numbers for smartphone, tablet, and laptop sales for the first quarter of 2013 show that Apple’s growing only 7.6 percent in smartphone sales, while the industry is growing at a 64.3 percent pace. And while Apple sold 37 million iPhones, Samsung shipped is growing its smartphone shipments by 64.3 percent.
Apple’s not interesting in market share for the sake of market share, but at some point market share has to impact the overall health of an ecosystem. And without a strong app, media, and device ecosystem, smartphone manufacturers are in deep, deep trouble.
Smartphones up 37%, tablets up 106%, and Samsung is growing smartphone shipments 10x faster than Apple
Global shipments of smartphones, tablets, and laptops hit 308.7 million in the first quarter of 2013, with 216.3 million smartphones, 50.5 million laptops, and 41.9 million tablets shipped, according to the latest numbers from Canalys.
Once again, Android accounted for 75.6 percent of all smartphone shipments, and once again, Samsung is killing it.
The Korean smartphone king grew smartphone shipments by 64.3 percent year-over-year while shipping 82.2 million tablets, smartphones, and notebooks combined. Meanwhile, mobile rival Apple grew its iPhone shipments by a shockingly low 6.7 percent, hitting single digit growth in a market which has overall growth of 37.4 percent.
Let me say that again: Apple is at single digit growth in a market growing at almost 40 percent.
If there’s any doubt why Apple’s stock in moldering in the mid-400′s after hitting highs last year of over $700, that’s why. And with Tim Cook basically telling Wall Street that Apple won’t ship any significant new products until this fall, or even 2014, the situation is not likely to change.
‘Despite its slowing growth, Apple still shipped over 37 million iPhones,’ Canalys analyst Pete Cunningham said in a statement. ‘But HTC and Samsung have raised the bar with their latest handsets and Apple needs to respond with its next iPhone. The iPhone user interface is now six years old and badly in need of a refresh.”
Tablets are one area of slight comfort for Cupertino.
Apple retains 46.4 percent of the tablet market, Canalys says, shipping 19.4 million tablets. That’s down from 58 percent market share in the first quarter of 2012, and once again, in a market growing at over 106 percent year-over year, Apple grew less than others — about 60 percent growth year-over-year.
‘Spearheaded by Google and Amazon, the commoditization of the tablet market has happened far quicker than that of the wider PC market,’ Canalys analyst Tim Coulling said.
Without significant new Apple products, major new product categories, and a much more intense Apple effort to produce a wider range of phones and tablets that the market is looking for right now, Apple share will continue to drop.
And one other interesting tidbit in the Canalys data:
Calculating operating system share over all “smart devices,” lumping in smartphones, tablets, and laptops does provide interesting insights. With that view of the industry, Microsoft ends up with an 18.1 percent OS market share — a very different proposition than high-90-percent share in the laptop/desktop world.
Image credit: Louish Pixel/Flickr
This sponsored post is produced by StackSocial.
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What you’ll need
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Note: You can get all of the important reminders surrounding this offer by visiting the VB Store page.
This course will put you in a great position to learn the entire process from idea creation to production to release. And while every project has pitfalls, this course will provide you with creative and technical commentary that is designed to help you avoid the pitfalls of production.
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Filed under: Entrepreneur
The iPad mini is quickly becoming a key component of Apple’s product lineup, and according to some sources, might even be the best-selling tablet Apple makes at this point. The smaller tablet hit shelves in early November last year, and likely had a huge impact on Apple’s record tablet sales last quarter, which topped 19.5 million devices. It’s impossible not to see a Retina update in the mini’s future, and new reports (via MacRumors) claim we’ll see production begin for that device this summer.
NPD DisplaySearch analyst says we should see display panel production begin for a Retina iPad mini beginning in June or July, which will be sourced primarily from LG Display, and specifically not from Samsung, Apple’s sometime partner, but not a display supplier for the current iPad mini. The iPad mini with Retina Display should have a 2,048×1536 pixel, 7.9-inch screen, which makes for a PPI of 324, or just about the same as that of the iPhone 5. That would make it fully compatible with apps designed for the full-sized iPad’s Retina screen, but give it an even higher pixel density at the same time thanks to the smaller screen dimensions.
This production start date would fit with an anticipated ship date of between July and September for a Retina iPad mini, thought we’d be much more likely to see such a device arrive in the fall according to recent statements by Apple CEO Tim Cook. During the most recent Apple investor call, he told people to look to fall and 2014 specifically for exciting new product launches from Apple, which seems to indicate we might have to wait at least that long for something as exciting as an iPad mini refresh.
A Retina screen on the iPad mini would help Apple address the only real shortcoming reviewers and critics have identified on the tablet thus far. When the first reviews hit the web, mention of the lack of a Retina display was almost universal, though few cited it as a dealbreaking oversight. Even so, the addition of that capability will likely bring at least as much praise as its absence brought raised eyebrows.
Early rumored case leaks have shown that the next generation might be slightly thicker than the existing version, which would be in keeping with what happened between the iPad 2 and the first Retina Display iPad, which gained both girth and weight over its predecessor. I’m personally hoping that this is an early prototype; the size and weight change between the iPad 2 and 3rd gen device was very noticeable, and took away from the benefits of having a better screen.
Apple isn’t hurting in the tablet game, but some competitors are starting to show stronger numbers than they have in the past, including Asus, which reported earnings this week. Those included 3 million tablets sold for the quarter, a larger portion of which are likely the Nexus 7 Android devices it makes for Google. NPD DisplaySearch says that the Kindle Fire line of tablets will get 300 ppi or higher displays in the next generation, too, so Apple bringing the best-of-breed display in its next-gen device makes sense in terms of helping keep its dominating lead.
While Apple’s products have become a must-have in the Russian political elite, some State Duma deputies are outraged with the executive office of the lower chamber for virtually forcing them to use iPads and iPhones for work.
The Dumasoft application, released by the State Duma’s executive office to streamline the work of the deputies, can only be downloaded to iPhones or iPads, with no Android version available for mobile device users. A few deputies wrote a request addressed to Speaker Sergei Naryshkin, asking him to deal with this inconvenience.
“Dumasoft does not support the Android operating system, while not all deputies are willing to buy iPhones and iPads,” a co-author of the request told Izvestia.
The new software was deployed in the fall of 2012, after Naryshkin had personally insisted that deputies needed to have the ability to work anywhere an Internet connection was available. The Dumasoft application allows deputies to view documents and correspondence, alter bills and comment on their colleagues’ proposals.
Yury Shuvalov, deputy head of the State Duma executive office, confirmed that the administration of the lower chamber was fully aware of the problem and looking for ways to solve it.
“We will certainly issue apps for other operating systems. I think this could be expected before the end of the year,” said Shuvalov.
According to Nikita Kislitsin, editor-in-chief of Hacker magazine, Apple devices are traditionally the choice of the well-to-do. Thus, it is no surprise that the State Duma executive office did not expect any opposition to the gadgets from the Duma deputies, whose average annual income hovers around 2 million rubles ($63,100) per person.
In addition, the State Duma thought that it could go easy on software developers in this case, an expert in Internet technologies, Ilya Knopov, added.
“Apple has just one platform for which new apps can be developed,” said Knopov. “It’s more complicated in the case of Android, so the development would cost more.”