Archive for the ‘KDPaine’ tag
KDPaine & Partners frequently gets calls to help improve and validate the results of measurement programs. What we frequently find, when we dig into data from the big name monitoring companies, is that as much of 60% of what is delivered as data is what I would consider to be webspam, or at the very least, not "earned" media at all.
To my PR collegues out there I have to wonder: Did you really "earn" those dozens of paid press releases on content farms? Did you really count the hundreds of pay-per-posts? Do you really want to take credit for the ads for Viagra and Vioxx buried in that content?
No wonder PR measurement is suffering from a loss of credibility. Maybe the new version of Google's Panda algorothim will help. If nothing else, it makes my job alot easier.
Katie Delahaye Paine is the founder of KDPaine & Partners LLC, a New Hampshire-based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies world wide. She is the author of Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011) as well as the popular text book, Measuring Public Relationships (KDPaine & Partners 2007). She is also the publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink Worldwide, Inc. in 1999.
Katie was an initial founder of the Institute for Public Relations special commission on measurement and evaluation and is a Founding Fellow of the Society for New Communications Research. Katie was named one of PR Week’s 2008 Power Players for her advocacy of PR measurement. KDPaine & Partners won the prestigious Award of Excellent from the Society for New Communications Research in both 2009 and 2010. Her firm was also awarded the 2008 Jack Felton Golden Ruler of Measurement Certificate of Merit from the Institute for Public Relations. In 2006, Katie Paine received the Business Excellence Award for Excellence in Media & Marketing from New Hampshire Business Review.
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Few weeks back I joined a Bi-weekly chat on twitter about measuring PR (#measurePR) and I take this opportunity to thank @Shonali to introduce it to me. I’d also like to thank the few guests who I could connect with through this chat including @alanchumley, @kdpaine and @prtini who brought to the table few very interesting insights on measurement.
Full credit goes to @shonali (Shonali Burke) for starting the #measurepr chat. But it's great to know that the word is actually reaching the target audience
What’s the ROI of “Merry Christmas?”: Measuring the Effectiveness of Holiday Cards – The Measurement Standard: Blog Edition
As I deleted my 100th electronic Christmas card, all I felt was annoyance – rather than merry or joyous or whatever it was supposed to make me feel. A good 50% of these mostly cold and soulless emails were from PR firms I’d never heard of. I assume they got my name from Klout or Cision or Vocus or any of the other list peddlers that bring as much joy and relevance to the season as Jacob Marley did. Which got me thinking…
Does anyone measure the effectiveness of these silly things?
KD Paine – ‘The Princess of Measurement’ – writes a lovely piece about ROI.
I wish I had her brain. She’s so good at picking out the important bits, putting them together in interesting ways, and showing real value. And I have a sneaking suspicion that, when she tells us that her clients often say “I’ve been meaning to get in touch…” on receipt of her cards, it’s more to do with her being damned good at what she does than the beauty of the cards. She could probably send a blank sheet of paper through and get a similar response. Now *that* would be an even higher ROI!
Anyway, one other point to mention is that I sometimes get guilt when I use snippets of other people’s posts on my blog. I know I’m giving them free publicity, plus a link, but part of me feels I should comment on their post instead. So, why don’t you jump across to Katie’s blog for me, read what she has to say, and respond?
- Seth’s Blog: Misogyny and anonymity
Anonymity hasn’t made the web a better place. Instead, it has allowed some of the worst ideas ever to get published.
- Ketcheson.net :: “So Said the Organization”
Colin McKay has started up a worthy project with the “So Said the Organization” blog.
- KDPaine’s PR Measurement Blog: It couldn’t happen to a nicer company
With its usual great reporting style, the New Yorker’s Jeffery Goldberg does a beautiful job of explaining just how Wal-Mart uses Edelman and PR in general to achieve its ends. What is really hypocritical is the extent to which Edelman portrays itself as a leader in social media — an environment that prides itself on honesty and transparency — and yet practices the worst forms of deception.