SEO Werkt!

David Lynch recently caused a stir with a coffee commercial. Now, he's moving on to stronger stuff, Dom Pérignon, by designed some special, limited-edition labels for the champagne. Lynch spent two days in a darkroom in California photographing the original Dom Pérignon and Dom Pérignon Rosé bottles with all sorts of funky lighting around them—then designed the labels off those photos. Thus, they have a ghostly luminescence to them—classy but with the undercurrent of unease for which the director is famous. "The worlds of Dom Pérignon and the one of David Lynch have many points in common: mystery, intensity, commitment, time, the constant reinvention of the self, and above all, absolute faith in the power of creation," the brand says on its website. More images, and some videos, after the jump. Via Applied Arts.

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Insync for Gmail takes the attachments in your inbox and automatically syncs them to Google Drive (and, sometime soon, Dropbox) based on labels. For example, if you were to add the label @Drive to a message, Insync could automatically send it to your Google Drive account. More »

Het wordt steeds vaker zichtbaar: de herkomst van producten. Eco-labels op verpakkingen geven aan waar een product vandaan komt, de sociale omstandigheden waaronder het gemaakt wordt en of het bijvoorbeeld eerlijk is verhandeld. Zo staat er op hout en papier producten en kartonnenverpakking het FSC-teken als hout uit bossen komt die duurzaam beheerd worden, onder meer door heraanplanting waardoor de bossen in stand blijven en de biodiversiteit gehandhaafd wordt. Deze labels zijn een richtlijn voor de bewuste consument bij de aanschaf van producten.
Lees Meer over: Natuurlijke bron-denken de nieuwe marketing tool.

Before social media, the success of a marketing campaign was generally measured by ROI — how much did we make, versus how much we spend.

But when talking about Facebook, Twitter, or other social media campaigns, that number is rather illusive and sometimes non-existent. This leads us to the discussion of brand awareness versus conversions, which leads me to a great quote from AdAge.

In a recent interview, Erich Marx, Nissan’s director-interactive and social-media marketing said,

“From a pure ROI standpoint, are we selling hundreds of cars through social? No. But social media has to be a responsible part of any media package now. You have to be there. It’s not about ROI, it’s about COI– cost of ignoring. It’s too big to ignore.”

That’s the most honest analysis I’ve ever seen from a marketing exec. We all knew it was true, but few had the guts to stand up and say it. Social media is a marketing must, even if it doesn’t add to your bottom line.

Crazy, huh? Where else would we devote time, effort, and funds for no results? Would you keep working a garden if nothing ever grew? Would you keep playing Angry Birds if you couldn’t get past the first level? And yet, we all rush to social media because it is, indeed, too big to ignore.

Now, I’m not saying you should walk away from Facebook. I’ve stated it here time and again, that any brand without a Facebook page comes across as old fashioned or not too smart. But do you have to have a Google+ account, a Pinterest account, and please don’t tell me you’re still on MySpace?

The real question is why isn’t Nissan selling hundreds of cars through social? We’ve seen the power of social media, so how is it that we still can’t translate that into concrete sales? According to AdAge, Nissan has the highest social media engagement rate of any of the car companies. What they’re doing right is including their community in the evolution of the brand. They ask for ideas and personal stories, they feature their fans in their campaigns and that’s social media done right.

I think Nissan’s on the right track with social media, whether it’s for ROI or COI and I wouldn’t be surprised if one day they sold a car right from their Facebook page. Imagine the publicity they’d get for that? It could be the dawn of a whole new era of social ecommerce.

What do you think? Is social media too big to ignore and is that reason enough to put your time and money into campaigns that don’t pay the bills?

For someone who’s had his assets seized and his business shut down, Megaupload founder Kim Dotcom is doing alright for himself.

Founder of one of the world’s largest file-sharing sites, Dotcom was on top of the world before authorities intervened and ended the whole operation.

Now, Dotcom is bouncing back, starting with MegaBox, the cloud-based music service he was working on before Megaupload was shut down.

“The major Record Labels thought Megabox is dead. Artists rejoice. It is coming and it will unchain you,” Dotcom teased on Twitter Wednesday alongside the screenshot posted below.

In a guest post on TorrentFreak last December, Dotcom said that MegaBox will let artists sell their work directly to consumers, allowing them to keep most of the profit from the sales.

The service will work alongside Megakey, a program that will allow artists to profit even from users who download their work for free. How that part of the effort works isn’t at all clear, but Dotcom is confident the project will be a success.

“The Megakey business model has been tested with over a million users, and it works. You can expect several MegaBox announcements next year, including exclusive deals with artists who are eager to depart from outdated business models,” he wrote.

In an unlikely twist, Dotcom’s efforts have attracted the attention of Apple co-founder Steve Wozniak, who flew all the way to New Zealand to visit the Megaupload founder. Dotcom, who was on house arrest at the time, told TorrentFreak that Wozniak was intent on helping Megaupload users get their seized files back from the U.S. government.

Not bad for a guy who’s facing charges of Internet piracy, racketeering, and money laundering.

Filed under: VentureBeat

A WebmasterWorld thread has an AdSense publisher saying that Google has changed the AdSense ads label from Google Ads to read Privacy Info.

We had a similar change in the US in 2011 when Google changed most the ads from “Ads by Google” to “Ad Choices”…

A WebmasterWorld thread has an AdSense publisher saying that Google has changed the AdSense ads label from Google Ads to read Privacy Info.

We had a similar change in the US in 2011 when Google changed most the ads from “Ads by Google” to “Ad Choices“.

But European users believe this change revolves around the European cookie law.

One publisher in Germany said in the thread the ads are now labeled “Datenschutzinfo” instead of “Google-Anzeigen.” Datenschutzinfo means privacy information.

Have you seen this changes? I was in Germany yesterday but now I am back in New York, so I can’t easily check.

Update: @oceparx sent me a picture:

Forum discussion at WebmasterWorld.

Fabrikant Samsung komt met TecTiles, slimme NFC-labels die de mobiele telefoon kunnen programmeren.

Almost three years ago I wrote a little aside in a blog post about subscriptions about how I wished that I could subscribe to my favorite label’s releases for the year. The label I had in my mind was Morr Music and the service didn’t exist yet.

Now, a few years later, the fine folks at Ghostly have built Drip.fm, a service that allows labels to distribute music to fans who can subscribe to receive all releases. I’ve been a fan since they launched and was incredibly excited to get an email this morning saying they’ve added Morr Music.

It’s fun when these things happen.

Yesterday, Google announced what they are calling the knowledge graph.

In short, it provides answers directly in the search results sourced from third parties such as Wikipedia but driven from their acquisition of Metaweb in 2010 and the FreeBase database…