SEO Werkt!

It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an announcement that the company skipped in July, making the one that they posted late Friday afternoon the biggest ever, with a reported 86…



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Publisher John Wiley & Sons, Inc. is selling the Frommer’s brand, publications and content to Google. Terms were not disclosed. Frommer’s is the publisher of the venerable travel guide, website and related content. Frommer’s was founded by Arthur Frommer in the 1950s and…



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Google has done nothing illegal. Just the same some British Members of Parliament (MPs) are angry and will likely call company executives (probably Eric Schmidt) to testify about why Google doesn’t pay its “fair share” of taxes in the UK. According to published reports and company…



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Dashboards exist to help make decisions. Unfortunately this principle is often forgotten. That is why many SEM’s moan and groan when it comes time to building dashboards. Without a specific end goal in mind, building any report becomes a frustrating mind reading game. When you spend the time…



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Recently, I was on an in-house SEO panel at SMX with REI’s Jonathon Colman. Most of the audience’s questions centered around explaining and reporting relevant metrics to upper management. Turns out, while search has come a long way, many execs still use terms like “Google…



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Do you live and breath social media marketing? Every day. 24/7. Or manage a team that does? Join us for SMX Social Media Marketing, the only conference for social media marketing professional that delivers cutting edge paid, earned and owned social media tactics. Growing fans/followers your focus?…



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Google announced last week that it will start penalizing websites that violate copyrights on a consistent basis. In other words, if a certain website is found to be violating copyrights of other people regularly it will lose search rankings and possibly even be removed from Google’s index.

They will calculate the number of copyright infringements based on the amount of DMCA takedown notices that Google receives from content owners. Here’s a quotation from a Search Engine Land article explaining the process:

But as it turns out, there is a way that Google can guestimate if there’s copyright infringement happening, by making use of Digital Millennium Copyright Act “takedown” requests.

These requests are one of the ways to get content removed from Google. Anyone can file a request. It’s not proof of copyright infringement. It’s merely an allegation, and one that can be challenged. But Google evaluates each request, and if deemed valid, content is removed.

The requests are a pain to file, and they only remove an individual web page. If you’re a big entertainment company, it’s like playing Whac-A-Mole. But now, Google’s shift will change the game from a page-by-page basis to a site-by-site one. Beginning next week, a site will a lot of requests against individual pages will find all of its pages ranking lower in Google.

Overall I think it’s a valid measure, and it should certainly help to control the levels of content theft and plagiarism around the web.

I don’t think the update will have a large impact on small publishers, though, but hey at least you have one more weapon now to fight against people ripping off your content.

What do you think?

Will Marissa Mayer’s appointment as Yahoo’s new president and CEO impact your long-term local marketing plan? The answer may very well be yes. As Google Employee No. 20, Mayer played an influential role in Google search and launched 100 well-known features and products during her tenure, ranging…



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Google says that YouTube isn’t going to somehow solely escape its new “pirate penalty.” Any popular site may be OK, as the penalty works off of more than pure copyright infringement reports. Nuances in calculating the penalty should save popular user-generated content sites, the…



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The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

Adam and Cory discuss what smartphone apps shoppers are using and how brick and mortar stores can take advantage of this mobile trend, Starbucks teaming up with Square and why this might signal a huge increase in mobile payments, Pinterest alternatives The Fancy and Svpply and how they are better matches to the needs of retail businesses, Land Rover’s Apple iAd case study and what you can learn from this big budget campaign, a review of Scribe SEO and how you can use it to optimize your content marketing, Facebook’s official estimate of their ‘undesirable’ accounts and if you should be worried, the return of Digg and whether or not marketers should be paying attention, brands that are active on SocialCam and what their results signal for the network, how to verify your Google+ business page, and more.

Show Notes:

• What Smartphone Apps Do Savvy Shoppers Use The Most?
• Starbucks and Sqaure Team Up
• The Fancy
• The Fancy One-Ups Pinterest with Unique Referral Codes to Reward Users for Sharing
• Svpply
• Svpply: Window Shop The World With Our Store Explorer
• iAd + Land Rover
• iAd Producer App
• iAd Gallery App
• Scribe SEO
• Facebook Estimates 8.7% of Users Are Undesirable
• Digg
• Brands Try Out SocialCam
• Verifying Your Google+ Page

SoLoMo Show Links:

• SoLoMoShow.com
• Subscribe: iTunes, Email or YouTube
• Twitter: @SoLoMoShow, @CoryOBrien and @SecretSushi
• Email: SoLoMoShow@gmail.com