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The Talkable Brand video series continues…

Episode #31 | Talkable is Oral

In this episode, you will learn the oral conversation about brands dominates the digital conversation.

NOTE: The Talkable is Oral script was first published on March 3, 2012.

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable
Jun. 05 | Scalable
Jun. 12 | Cultural
Jun. 19 | Controversial
Jun. 26 | Recommendable
July 03 | Natural
July 10 | Remarkable
July 17 | Vulnerable
July 24 | Operational
July 31 | Maintainable

The Talkable Brand video series continues…

Episode #30 | Talkable is Maintainable

In this episode, you will learn to sweat the small stuff to make the talkability of your brand maintainable.

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable
Jun. 05 | Scalable
Jun. 12 | Cultural
Jun. 19 | Controversial
Jun. 26 | Recommendable
July 03 | Natural
July 10 | Remarkable
July 17 | Vulnerable
July 24 | Operational

The Talkable Brand video series continues…

Episode #29 | Talkable is Operational

In this episode, you will learn truly talkable are operations-driven and not marketing-driven businesses.

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable
Jun. 05 | Scalable
Jun. 12 | Cultural
Jun. 19 | Controversial
Jun. 26 | Recommendable
July 03 | Natural
July 10 | Remarkable
July 17 | Vulnerable

The Talkable Brand video series continues…

Episode #28 | Talkable is Vulnerable

In this episode, you will learn vulnerability is an overlooked and under-appreciated trait in marketing.

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable
Jun. 05 | Scalable
Jun. 12 | Cultural
Jun. 19 | Controversial
Jun. 26 | Recommendable
July 03 | Natural
July 10 | Remarkable

The Talkable Brand video series continues…

Episode #27 | Talkable is Remarkable

In this episode, you will learn the marketing adage of “Remarkable Things Get Remarked About.”

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable
Jun. 05 | Scalable
Jun. 12 | Cultural
Jun. 19 | Controversial
Jun. 26 | Recommendable
July 03 | Natural

The Talkable Brand video series continues…

Episode #26 | Talkable is Natural

In this episode, you’ll learn there are “natural laws” that govern word of mouth marketing success. To understand these natural laws, we need to revisit basic physics.

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable
Jun. 05 | Scalable
Jun. 12 | Cultural
Jun. 19 | Controversial
Jun. 26 | Recommendable

The Talkable Brand video series continues…

Episode #25 | Talkable is Recommendable

In this episode, you’ll learn sales happen truer and faster when a brand is recommendable.

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable
Jun. 05 | Scalable
Jun. 12 | Cultural
Jun. 19 | Controversial

The Talkable Brand video series continues…

Episode #24 | Talkable is Controversial

In this episode, you’ll learn important guidelines for ensuring word of mouth marketing says 100% credible and 0% controversial.

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable
Jun. 05 | Scalable
Jun. 12 | Cultural

The Talkable Brand video series continues…

Episode #23 | Talkable is Cultural

In this episode, you’ll learn people, more than products, programs, and services, will create a talkable brand.

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable
Jun. 05 | Scalable

The Talkable Brand video series continues…

Episode #22 | Talkable is Scalable

In this episode, you’ll learn word of mouth is scalable. It can be long-lasting, on-going, never-ending, and an all day every day occurrence.

BACKGROUND INFO:
The Talkable Brand video series will help you to strategically think about ways to make your brand, your business worthy of word of mouth. Every Tuesday on the Brand Autopsy blog a new episode will premiere giving you knowledge and a nudge. Knowledge being interesting information. The nudge being compelling motivation to make the information happen. The result, I hope, is helping you make brands more talkable.

EPISODE ARCHIVE:
Jan. 10 | Achievable
Jan. 17 | Believable
Jan. 24 | Bankable
Jan. 31 | Original
Feb. 07 | Practical
Feb. 14 | Paradoxical
Feb. 21 | Artful
Feb. 28 | Skillful
Mar. 06 | Informational
Mar. 13 | Comical
Mar. 20 | Loveable
Mar. 27 | Functional
Apr. 03 | Social
Apr. 10 | Emotional
Apr. 17 | Conversational
Apr. 24 | Relatable
May 01 | Invisible
May 08 | Visual
May 15 | Conversable
May 22 | Conditional
May 29 | Measurable