Archive for the ‘pet care tips’ tag
Once upon a time, long before Twitter, Google + and Facebook, there was a powerful piece of marketing collateral that’s all but ignored now.
The “tips” booklet.
Companies would pay a lot of money for writers to pour through their past articles and ferret out tip-worthy content. These tips were typically turned into a softcover booklet (like “101 Pet Care Tips.” Or “50 Ways to Stage Your Home,”) that sold at trade shows, given away as prospect “leave-behinds,” or marketed as a free gift.
Tip booklets were extremely popular. Readers loved them. Companies loved them – they made great giveaways, and they could be very profitable. Plus, they were (fairly) easy to write.
I realized that there were so many businesses that didn’t post on social media because they didn’t know what to write. At the same time, these companies are leaving money on the table – Google’s brave new “Search Plus” world shows that posting on social networks is more important than ever.
If this sounds like you, it’s time to go old school – and wow ‘em with your expert tips. Here’s how you can leverage this technique and make it work for you: