Archive for the ‘podcast’ tag
Episode #358 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
There are certain people that business leaders and marketers should be paying a lot more attention to. Adam Alter is one of those individuals. He recently published his first book, Drunk Tank Pink – And Other Unexpected Forces That Shape How We Think, Feel And Behave, and it is a truly fascinating journey into the relationship between the forces of our environment and how this shapes the outcomes of our lives. Yes, it’s deep stuff, but it is told in a very fun and compelling way (no dry academic fodder here!). Alter is an assistant professor of marketing and psychology at NYU’s Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. He’s also an all-around nice guy. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #358.
Do you use mobile marketing for business? Are you wondering how to get started? To learn how mobile marketing and social connect, I interview Jamie Turner for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help [...]
My new book, CTRL ALT Delete, comes out next week.
It took well-over six months of concentrated effort to write my second book, CTRL ALT Delete, which comes out on May 21st, 2013. The thing is this: you would have never known it or felt it. In that time, I didn’t miss a client meeting for Twist Image or alter my responsibilities at the agency. On top of that, I continued to blog daily, write my weekly contributions to both the Huffington Post and Harvard Business Review and a weekly audio podcast. It was (not so simply) added on to my already rigorous work load. But, here’s the thing: it was pleasurable. Pleasurable in the same way that you went to a movie that you adored or falling asleep on the couch after a long day’s work.
Here’s the dirty little secret about writing a book…
The hard part is not finding a literary agent. The hard part is not finding a publisher. The hard part is not writing it. The hard part is selling it. The hardest part is convincing you (and people who don’t know me) that CTRL ALT Delete will be worthy of the time needed to read it. I am thankful that there is a large community of connected people who are willing to share the content that I create, but when push comes to shove and money has to exchange hands, it gets tougher. Recently, I had a conversation with Nilofer Merchant on the eve of her releasing 11 Rules for Creating Value in the Social Era. She was commenting on how little people know when it comes to supporting an author… and she is right. It’s not clear.
Tweets are not enough.
With that, there have been instances where individuals have offered to tweet about or post to Facebook and – the truth is – that there is nothing as amazing as the kindness of people that I hardly know. But, we live in an amazingly dense world of information now. So many tweets, blog posts, podcasts, YouTube videos, social media exchanges and more, that it’s hard to get anyone to notice – beyond a tweet – about things like a new business book. And those tweets last but for a fleeting moment… and that’s only if the people these individuals are connected to are actually looking at their Twitter stream.
Beyond giving you something for free or running another contest, I am hopeful that you will help me out by simply buying the book. If you have the means, perhaps you can buy multiple copies and give them away to the people you think might most benefit from the content. And, if you’re able, perhaps invite me to speak at your organization or event. While I love to blog, write columns and record podcasts, books are the white space that allow me to take a lot of the divergent and off-the-cuff concepts you have found here, pull them together into a larger and more cogent thought, and truly deep-dive into just how much business has fundamentally changed (and what you need to do to be viable in this new environment).
Yes, there are many way to support an author.
You can buy books, tweet about it and bring an author over to your business to share the knowledge, but you can also help that author see, find and uncover newer media and business opportunities to share the information. CTRL ALT Delete is a very different book. It will help you uncover the five movements that have changed business forever (that few brands are doing anything about), along with the triggers you need for yourself to ensure that you’re employable within this new dynamic. With all of the influencer outreach, traditional media and PR work that is being done to launch this book next week, I’m also hopeful that you can keep your eyes and ears open to let me know if there’s an opportunity that I may have missed or should be capitalizing on.
I think you will love the book.
I am hopeful that you will buy it, recommend it, review it and share it. I am hopeful that you will help me uncover other opportunities to get the word out. Lastly, thank you. I know that I don’t spend much time in the comments or in the back-and-forth on channels like Twitter or Facebook, but I am reading and constantly appreciative of how these stories and ideas spread. I hope you will come along for another book launch next week and stick around long after that for many more blog postings, columns, podcasts and more.
You can pre-order CTRL ALT Delete, right here:
On today’s social media edition of the Morning Media Menu, GalleyCat editor Jason Boog talked about how marketers are using geotagging on niche sites like Instagram and Foursquare.
Boog was impressed by how much Foursquare has grown, even surpassing Pinterest in reach. Even more intriguing was that marketers are using location-based data from Instagram just like they do on Foursquare.
Finally, Boog shared how one author has embraced a new digital currency by making his new book the ”first book ever to be for sale ONLY on bitcoin.”
Press play below to listen on SoundCloud. The show was hosted by GalleyCat editor Jason Boog. Click here to receive the Morning Social Media Newsfeed via email. Image by prapass via Shutterstock. Music by Kevin MacLeod.
New Career Opportunities Daily: The best jobs in media.
Episode #357 of Six Pixels of Separation – The Twist Image Podcast is now live and ready for you to listen to.
How important is a personal brand? Is that phrase even able to stay alive in this day and age? There is no doubt that our individual reputations are online and available for the world to see, but what does that really mean in a world where everyone is connected, has a Facebook profile, a Twitter feed, a blog and more? Dorie Clark has spent some serious time trying to figure out how individuals can better connect and build their personal profile and reputation. In this fascinating chat with the Harvard Business Review and Forbes contributor, the newly published author of Reinventing You looks at the power of personal brands and what they mean in this day and age. Enjoy the conversation…
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation – The Twist Image Podcast #357.
We are creatures of evolution. No matter how hard we try to deny it.
Marketing is about understanding the human condition. And, while we have changed so dramatically as people, there are certain evolutionary things that stick with us. When trying to figure out why we do things, there are few people as interesting as Adam Alter. Alter is an assistant professor of marketing and psychology at NYU‘s Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. His first book, Drunk Tank Pink: And Other Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors, is a fantastic read. We recently recorded an episode of Six Pixels of Separation, but until it gets published (which should be in the next few weeks), you should watch his recently published talk at Google.
Watch Adam Alter and learn about the types of strange and fascinating decisions that humans make…
(like why we pedal a bike faster when other people are watching us).
This week on the TechCrunch Gadgets Podcast we talk about Snapchat, DAS Keyboard, and the wild Amazon phone. This time we’re joined by Matt Burns, Darrell Etherington, Greg Kumparak, and Jordan Crook as Michelle Tanner. Enjoy!
We invite you to enjoy our weekly podcasts every Friday at 3pm Eastern and noon Pacific.
Intro Music by Rick Barr.
Recently, a friend and fellow marketer asked what aspect of their favorite podcasts did people enjoy the most. I admit, I didn’t give my most honest answer.
My favorite thing about my favorite podcast is that it’s only 15 minutes long. I’ve been listening to the very excellent Writing Excuses podcast for over a year now. While the writing and publishing advice is solid, I love their tagline.
“Fifteen minutes long, because you’re busy, and we’re not that smart.”
Most marketing and business podcasts run at about 45 minutes to an hour. If you asked most business professionals if they could spare an hour a week to listen to a presentation, they’d wince.
Why do so many blog posts approach the word count of a burgeoning novella?
Why are so many infographics 15 screens long?
Because most marketers are long-winded and terrible at self-editing, that’s why. And we think we’ll sound smarter if we just use more words.
There’s a lot of emphasis on “more content, more frequency, more platforms” in all the talk about content strategy. But editing is an important strategy, too. Cutting out the fat, and going for quality is a strategy. Condensing, distilling, and simplifying are all strategies.
Otherwise, your audience response might just be “tl;dr.”
Do you use email marketing for your business? Are you wondering how email and social can work well together? To learn how email marketing can integrate with social media, I interview DJ Waldow for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]
Podcasting is making a comeback thanks to a growing consumer demand for content. If you’re not listening to podcasts, or better yet, producing your own audio content, you better reconsider.
I’ve been publishing the Duct Tape Marketing Podcast since 2005. I got into podcasting as a way to create content and unlock opportunities to get in front of leading authors and industry experts.
Back then, podcasting was new, iTunes had just burst onto the scene and an army of podcasters embraced this new RSS driven way to syndicate content. But then social media came along and things like Twitter and Facebook made podcasting seem so last decade. (Heck, people even starting suggesting that blogging was dead!)
But then, a funny thing happened on the way to the evolution of all things digital. People started to rediscover podcasting as a tremendous way to package and deliver content in a new and intimate way. All of a sudden, everyone had a podcast listening device in their pocket (otherwise known as a smartphone), and the new iPhone even came with the iTunes Podcast app preloaded. As a result to the easy access, podcast listening again began to surge.
Some people still shy away from the term “podcast” much like they did “blog.” Here’s the deal, just like a blog, forget what you call it, creating audio content is a great way to tap the fact that people want to listen to content on their most personal device – their phone – and why wouldn’t you work your tail off to get invited into that place.
How I podcast
There are dozens of ways to podcast and I am by no means an expert on every aspect of the technology, but I will share what seems to work for me.
Blue Yetti USB Mic - This a high quality microphone with lots of professional type settings and will set you back about $100, but the quality sound is worth it.
Skype – I do all of my interviews over Skype as my guests are from around the globe. I use a SkypeIn 9 didget phone number so my guests can call from a phone if they like but more and more people connect directly via Skype these days.
I also use a Skype add on called Call Recorder so I can record directly in Skype and it also lets me split the tracks so I can edit them independently.
Garage Band – I edit on a Mac and Garage Band does a great job. I level the sound, add music, and edit some things out before saving to iTunes.
Libsyn – I use Libsyn to host and stream my podcast. I pay about $10 a month for this and it keeps my podcast separate from my web hosting.
Blubrry PowerPress - This WordPress plugin creates a player for my blog and handles the RSS technical stuff including passing the podcast to iTunes. I run my podcast on my regular blog and use the category RSS feed to splice those posts off.
Rev.com – Sometimes I will transcribe my podcasts as a way to essentially take one form of content and make another. Rev.com is fast and very affordable.
If you want to learn more about the technical aspects of podcasting, check out Podcast Answer Man – Cliff Ravenscraft.
My personal listening list
2012 became the year that a number of very well-known content producers embraced the podcast format, producing and distributing audio content in a very big way.
The following podcasts have become very popular in iTunes and offer tremendous content for those inclined to consume their content while driving, working out or simply hanging out plugged into a pair of earbuds.
Seth Godin’s Startup School: Recently launched on the Earwolf network, the Startup School podcast features highlights from a workshop Godin conducted with 30 up-and-coming entrepreneurs.
Social Media Marketing Podcast by Michael Stelzner: Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media pros.
The Human Business Way by Chris Brogan: Business with a soul. Improve your impact. Be brave. Tell bigger stories. Discussions and more with today’s top authorities on sales, marketing and much more than just business.
The Work Talk Show: The Work Talk Show is a weekly podcast hosted by DJ Waldow & Nick Westergaard featuring a talk show format along with crazy smart guests who operate outside the lines of what work has traditionally looked like.
This Is Your Life by Michael Hyatt: This Is Your Life with Michael Hyatt is a weekly podcast dedicated to intentional leadership. The goal is to help you live with more passion, work with greater focus and lead with extraordinary influence.
Pat Flynn Smart Passive Income: Reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog.
Online Marketing Made Easy with Amy Porterfield: “Facebook Marketing All in One for Dummies” co-author and online entrepreneur Amy Porterfield shows you exactly how to monetize your online marketing and blogging efforts using her own tested, ACTIONABLE lead generation strategies
Duct Tape Marketing: And of course, I’m partial to my own podcast full of small-business marketing tips, tactics, resources and interviews with some of today’s most inspiring authors, leaders and thinkers.
Download the iTunes Podcast App or Stitcher app and start filling your head with the sounds of content in the form of podcasts.