Archive for the ‘relevant patent’ tag
Would you use an ad-supported operating system if the software was free? According to former TBWA\Chiat\Day Creative Director Ken Segall’s recently released book, Insanely Simple: The Obsession That Drives Apple’s Success, former Apple CEO Steve Jobs was on the verge of launching such a thing in 1999.
The limited details of the idea were posted to MacRumors on Thursday, who noted that the relevant patent application owned by Apple, citing Jobs as the lead inventor, was published in 2009. The patent describes a way for the OS to present ads to the user while disabling certain functions while the ad is being shown. “At the end of the advertisement, the operating system again enables the function(s),” reads the description. The ads being considered were both audio and visual, and would allow the user to obtain the OS either for free or at a discount.