Archive for the ‘right’ tag
Samsung copies Apple’s claims it destroyed email evidence in "me too" filing
After Apple filed and won the right to advise the jury that Samsung failed to comply with instructions to retain relevant email evidence, Samsung has filed its own motion demanding that the jury also be told that Apple may have failed to preserve relevant emails.
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The Best New Shortcuts in OS X Mountain Lion [Os X Mountain Lion]
OS X Mountain Lion brought with it a world of new keyboard shortcuts and trackpad gestures that make working with your Mac faster and easier. We’re still getting used to many of them, but here are some of our favorites right out of the gate that you should definitely learn. More »
Clear for Chrome Quickly Deletes Your Browser HIstory for Specific Time Periods with a Right-Click [Chrome Extensions]
Chrome: It’s not too cumbersome to delete your browser history in Chrome (Ctrl-Shift-Del on Windows or ?-Shift-Delete on Mac), but it takes a few seconds to check and uncheck boxes to suit your needs. Clear is a Chrome extension that adds an option to the right-click menu to do it instantly. More »
NIKE SHOE BOXXXX
NIKE has been releasing masterpieces for over 40 years.
Now, NIKE brings these shoes back to life in the digital world at Facebook. It’s called “NIKE SHOE BOXXXX”
You can collect and trade the shoes with your friends, or even with those whom you’ve never met yet.
You can also discover the stories behind these masterpieces, and win the right to buy them.
I think sneaker heads will love this app, there are Japanese and English version available.
MDB Downloads Art, Ratings, and Other IMDB Data for Your Movie Collection with a Right-Click [Downloads]
Windows/Linux: IMDB is a great reference tool if you’d like to learn more about the movies in your collection, and MDB is a simple application that will scan a folder full of movies and display each film’s IMDB information in an easy-to-read GUI. You can scan each film’s rating, poster art, director, major actors, year of production, and more, even a plot synopsis, all in one window. More »
Webinar Slides: 30 Internet Marketing Tips You Need RIGHT NOW
From my webinar yesterday. Have a gander. The video’s going live in a few hours:
Are You Interested? [Communication]
Show interest in others, and they will show interest in you. Sounds simple, right? As Joel Gascoigne explains, the challenge is keeping our interaction genuine. More »
Keep Your Life Focused by Making Right vs. Right Decisions [Brain Hacks]
Many choices we have to make, both in our lives and in our careers, don’t necessarily have a right and wrong choice. When both routes are appealing, don’t fall into the trap of trying to pursue both. More »
Adjust OS X’s Volume in Smaller Increments by Pressing Option+Shift [Shortcuts]
One of my biggest Mac annoyances is that whenever I turn up the volume, each step is so big that I can’t always get the volume right where I want it. This hidden shortcut lets you adjust the volume in smaller increments. More »
Brand Naming: The Right-Brain Approach
When you engage in a naming initiative from the right side of the grey matter, the concern is less on structure and convention, and more on creating a clear mental image that serves the desired positioning of your company, product or service. A great name is just too important a business asset to come just from one side of the brain. The right brain approach is the one that connects verbal cues with clear mental pictures. This is very important because people think and remember in pictures! Before I go deeper, let me share a couple of stories from marketing folklore.
For many years, there was a small but growing athletic footwear company with a check-mark shwoosh logo called Blue Ribbon Sports. Not a terrible name, but not compelling enough to create a powerful mental image of winning foot races. Wisely, the company changed its name to a word that came from a Greek Olympic chant meaning “win, win, win! With this more evocative name, coupled with a more aspirational positioning and promise, Nike took off to the heights of greatness only a few companies will ascend to.
Then there was the Pequod Coffee Company, a name under serious consideration from a start-up company from Seattle. The owners had a fascination with all things Moby Dick. (Apparently one was an English professor). What useful and compelling mental images and associations does the name “Pequod” bring to your mind? Alas, someone said something to the effect “since you are so set on the Moby Dick theme, and you already have a mermaid as your symbol, why not use the name of the Pequod’s first mate, Starbuck? At least it easier to pronounce and it sounds better”. From there, another marketing legend is born!
For all you marketing communications executives working in a company with a three-letter acronym name that is not AT&T or IBM, this might cause you to think more about a name that will provide your company with more powerful visual imagery that will separates you from the slush pile of all the other companies with dull, boring and meaningless three-letter names.
In a cluttered brandscape, owning a name that sparks a clear mental image that communicates the promise you make to your customers can be the white hot center of your competitive advantage.
What mental images does your company name convey? Are these visual associations aligned with what makes your business matter to people?
Sponsored by: The Brand Strategy Workshop For Startups