Archive for the ‘Seduction’ tag
We’ve all done it. You know, used that shameless little marketing tactic that catches the attention of your audience and gets them clicking because, well, they just can’t help it. Admit it. Or don’t — you know who you are. Last month we wrote about 7 of the most shameless tactics marketers use to lure their audiences. But you know what’s even better than writing about them? Visualizing them!
I’m not sure whether this qualifies as an infographic (it is a graphic with info on it though, right?). Call it an entertaining, pretty image if you want. All I know is that you’ll likely nod your head in agreement as you breeze through it. Either you’ve employed these marketing tactics yourself, or fallen victim to another marketer’s seduction. Am I right?
(Click the infographic for a full-sized version.)
Have you ever made use of — or fallen victim to — any of these shameless marketing tactics? And as always, feel free to shamelessly share away!
Hoe verleiden slimme ingrepen ons om energie te besparen? Dat is de briefing die Ontwikkelingsorganisatie Hivos uitgaf in het kader van hun Seduction Project. Game designers van de HKU kwamen met een cowboyachtihge oplossing: the light gun.
Met deze lightgun kun je je lichten in huis ‘uitschieten’. Een simpele en interessante oplossing in de strijd tegen energieverspilling. Om aan te tonen dat het werkt is een demoversie gemaakt. Afhankelijk van de aandacht zal er besloten worden of hij in productie genomen gaat worden. Vrijdag 10 februari kan je hem live in action zien op Bright…
Fiat's "Seduction" ad for its 500 Abarth subcompact may have impressed attendees at the Los Angeles Auto Show when it premiered there last month, but it hasn't had much of an effect on, you know, sales. So, Fiat has partnered with VH1 to do a Pop-Up Video version of the spot, which will now fight for airtime with shows where comedians talk very generally about the decades they grew up in. It's kind of a cool idea, and I'd love to see a Pop-Up Video version of, say, Van Damme's frozen-crotch spot for Coors Light. The backstory there is probably worth hearing. On this Fiat spot, it's not quite as interesting. All the pop-ups do is reinforce the obvious. The medium is better suited to imparting obscure trivia to nerds. For its 2013 model, Fiat should just Photoshop some cat pictures. Their Tumblr presence alone would generate more sales than anything else they've done so far. Via Speakeasy.
Vegas! That’s right, Sin City. The lights, the glamour, the glitz. What happens in Vegas stays in Vegas. Anything you want baby. Oh yeah!
Oh no. This is actually a sad story. It’s about someone for which I used to have great respect who’s apparently lost it all on the Strip.
Very depressing. Remember when Ronn Torossian got into bed with Joe Francis from Girls Gone Wild; or how ’bout when Joe Jaffe used his 5-year old son Aaron to shield criticism from peers who thought his virtual lap dances for cameras and such was unseemly. Awful stuff. Well, now Mark Ragan, CEO of Ragan Communications, has become Pimp Daddy in PR’s Great Web Seduction and is "working" the Wynn Hotel.
I know, I know, "PR’s seduction" is Ouroboros (snake bites its own tail). At the very least it’s redundant by definition. All things considered, just how would one be able to tell? I mean look around! Other than O’Dwyer’s, who’s pretty much been banned from the industry for telling the truth and providing a critical perspective, you’ve got dedicated sycophants PRWeak, PRNudes and Lapdog Reporter gently stroking the industry’s privates, currying the favor of the highest bidder. C’mon… PR’s moral world headquarters today is Pahrump, Nevada, home of the famous Chicken Ranch. And that’s exactly what Strumpette originally, ironically, set out to expose. PR sadly has become intellectual prostitution and no one except maybe Kevin McCauley, John Stauber and Jack O’Dwyer, has the courage to question it.