Archive for the ‘selling on ebay’ tag
Yes. It’s one of the most powerful words in the human language. And if you think about all the things we do as marketers, it’s ultimately to get people to say “yes” to something.
Over the past year, companies have:
- caused homes to be trashed
- trashed their competition
- allowed customer information to be hacked
- threatened non-profits
- run distasteful Super Bowl ads
All of these warranted an apology of EPIC proportions, yet Johnson & Johnson may end up with the best public apology of the year for simply deciding to no longer produce its popular o.b. tampons line.
As the LA Times explains…
Shelves were emptied and the tampons were reportedly selling on eBay for more than $100 (a recent search found a 40-count box of Ultras on a Buy It Now for $79. Ouch). As for the reason for the disappearance, that still remains unclear; the company said it had a supply interruption but some wondered whether there might be quality control or manufacturing issues.
After such an uproar, the tampons are not only back, but J&J has come up with one of the most elaborate apologies, well, ever. The “Tripple Sorry” apology comes in the form of a music video personalized to the viewer. Simply enter your name at the beginning and you’ll be treated to a whimsical, entertaining, and heartfelt, apology.
It’s worth watching, even if you are a dude.
For a lot of gamers, launches of their favorite games aren’t just fun. They’re cultural events that are tied up in their sense of who they are. It reminds us of the launches of Apple’s iPad 2 and iPhone 4S, with crowds lined up around the world at Apple Stores.
Bobby Kotick, chief executive of game publisher Activision Blizzard, said in an interview with USA Today that he is hopeful the game will continue the record-setting pace of previous games. Analysts are predicting the game could sell more than 20 million units and beat last year’s title, which was the best-selling game of all time.
“It seems like this will be an incredibly successful launch. Pre-orders are well, well ahead of (last year’s Call of Duty) Black Ops,” Kotick said.
A bunch of stores broke the midnight sales launch time and started selling their games early. The Guardian reported that games were on sale 48 hous ahead of the midnight deadline at the Computer eXchange store in London. And some K-Mart stores in the U.S. evidently started selling ahead of the sales time as well. copies of Modern Warfare 3 were selling on eBay for more than the $59.99 sticker price on the game. Some of the listings were removed. Best Buy was offering a free smartphone with a Modern Warfare 3 purchase.
As I went on the multiplayer version of Modern Warfare 3, the indicator map show green dots where people were already playing across the globe. The map showed big swaths of green in Australia, Western Europe, and the East Coast of the United States. And more than 100,000 players were already ranked in the Call of Duty Elite Leaderboard.
For those who don’t get a Modern Warfare 3 copy, there’s still Battlefield 3 from rival Electronic Arts. That game sold more than 5 million units in the first week after it went on sale on Oct. 25.
In Australia, tens of thousands of people lined up to buy Modern Warfare 3. In the United Kingdom, more than 500 stores opened at midnight.
[picture credit: Atomicmpc: EB Games store in Wetherill Park, Australia]
Filed under: games
Remember the Million Dollar Home Page? Billy “The Billboard” Gibby (recently featured in Bizarre) has 32 tattoos of brands and websites on his body, and has a spot for one more, which he is selling on eBay with a starting bid of $300.
Or you can buy a package deal and get the tattoo AND the rights to change Billy’s legal name to your liking (starting at $6K). Right now, Billy’s legal name is Hostgator Mel Dotcom, which he changed from Billy after Hostgator.com hosting company had bought the package last year and issued a press release.
So far, no bids with four hours left till the auction’s end. Potential media buyers must be concerned about ad clutter.