SEO Werkt!

Is Facebook paid, owned or earned? The answer is yes.

Facebook is all. They integrate advertising units along with content created by brands on their Facebook pages, and allow for consumers to share their opinions right in the comments. Sometimes, ads look like social content, and it’s hard to distinguish the difference. At Altimeter, we see this convergence only increasing, and these Venn diagrams will continue to have overlapping circles of paid, owned, and earned.

To meet this converging media types, Altimeter kicked off a research project with Rebecca Lieb (a fantastic speaker in her own right), Jessica Groopman (expert researcher), and yours truly.

We found that companies must now integrate their marketing process, strategy, and tactics so each channel leverages each other. In fact, we’ve identified a few workflows that help marketers, and their agency partners do just that. If you’ve read the report, some of this is a rehash, but I wanted to share the story in the above embedded video of how I like to articulate it while on stage.

So here’s all three components in one location: The report that started it all, videos from a keynote speech to 2,500 marketers at Marketo Summit in SF last month, and all the slides. Wishing you all best in your efforts to converge media.

And yes, turn those phones on when I speak, not off.

What should 2000 marketers know about the future of digital marketing? Thanks to Marketo, I’ve been asked to share recent research from Altimeter Group on how Paid, Owned, and Earned is converging into one single form of media live at their customer event here in San Francisco.

In this presentation, you’ll find the highlights from our recent report on Converged Media (Open Research, which you can download and share at will) and this slideshare includes a problem statement, definition, 6 real world examples, a workflow broken down into pieces, and closing remarks.

Love to hear your comments, if your brand is already converging Paid, Owned, and Earned, so we can tell your story on your success. A thank you to Jessica Groopman and Rebecca Lieb at Altimeter, who co-authored this research and content with me.

Coverage
-Thanks to Danielle Naboulsi of Sundog for the write up
-CMS Wire covers the presentation, as well as Amber’s, who spoke after me.
-Additional discussion on Facebook

The way you speak has a big impact on how others perceive you. If you talk too slow you might be seen as less truthful and if you talk high-pitched you may seem nervous. Psychology Today suggests one way to correct for your natural tone and come across as credible is to use expressive speech. More »

Foxconn is preparing to manufacture Apple’s anticipated television set, the manufacturing company’s chairman reportedly said in a speech.

Google AdWords announced a new quick way to check the status of your ads. You can now hover over the speech bubble near the keyword to see the status of the ad.

Here is a picture:

After you hover over the icon…

Don’t tell me you don’t have an ego-Google-alert set up so that when people use your name, you can be aware of it. Oh? You don’t. Well, uh, neither do I.

But if I did, I would have been alerted that a 9th grader with whom I share the same name was competing in a regional Lions Club speech competition in the San Diego area last night.

I hope he won.

If not, my young friend, Rex Hammock: There’s always next year.

Apple’s chief executive Tim Cook is speaking at Goldman Sachs’ Technology Conference today. The presentation is being broadcast via QuickTime on Apple’s Investor website.

“@joshsternberg: RT @hueypriest: “Hollywood’s right to make bad business decisions stops at the point where it threatens our freedom of speech” @evanatwired”

– January 18, 2012 at 05:31AM via http://bit.ly/y2EJi0

While Android has a pretty great voice search system built-in, Dragon Go kicks it up a notch, with impeccable speech recognition skills and by automatically detecting what you’re searching for and taking you to the correct web page. More »