Archive for the ‘Spil’ tag
Oscar Diele, Marketeer of the Year 2012, aan het woord
Oscar Diele CMO bij Spil Games won afgelopen donderdag de prijs 'Marketeer of the Year 2012'. Ronnie Overgoor interviewde hem namens USG Capacity, in samenwerking met de Adformatie Groep, en vroeg Oscar naar zijn geheim en het succes achter Spil Games.
Lees Meer over: Oscar Diele, Marketeer of the Year 2012, aan het woord.
MarketingLive: Oscar Diele (Spil Games) Marketeer of the Year 2012
Gisteren vond MarketingLive plaats, het jaarlijkse congres van Tijdschrift voor Marketing, dit jaar in samenwerking met Effective Brands. Met aan het einde van de dag: de uitreiking van Marketeer of the Year 2012.
Lees Meer over: MarketingLive: Oscar Diele (Spil Games) Marketeer of the Year 2012.
Diele (Spil Games) Marketeer of the Year 2012.
Oscar Diele (Spil Games) is uitgeroepen tot Marketeer of the Year 2012.
Oscar Diele (Spil Games) uitgeroepen tot Marketeer of the Year
Donderdagavond werd Oscar Diele uitgeroepen tot Marketeer van het Jaar, tijdens MarketingLive in de Kookfabriek in Amsterdam. Volgens de jury vertegenwoordigt Diele de nieuwe generatie marketeers. Diele: “Een dag niet geïnnoveerd is een dag niet geleefd”. De andere genomineerden waren Bert Habets (RTL Nederland) en Michel Schaeffer (Bol.com). Alle genomineerden gaven een uitgebreide presentatie over hun eigen rol binnen de marketingstrategie van hun bedrijven. De verkiezing vormde het absolute hoogtepunt van MarketingLive. Lees meer over: Oscar Diele (Spil Games) uitgeroepen tot Marketeer of the Year.
Oscar Diele (Spil Games) Marketeer of the Year 2012
Oscar Diele (Spil Games) is vanavond uitgeroepen tot Marketeer of the Year 2012. ‘Diele vertegenwoordigt de nieuwe generatie marketeers’, aldus de jury.
Tween girls doubled their game usage in the past year
Tween girls, or those ages 8 to 12, doubled their game playing time per month in the past year, from 38 minutes a month to 78 minutes, according to a new report from Spil Games.
The report sheds new light on a key demographic group that has become more and more engaged with games with the rise of mobile devices and casual web sites.Tween girls control about $260 billion in spending in the U.S.
The three most popular games on Spil’s girl-related site are cooking, dress-up, and quiz titles. Android phones are becoming increasingly popular among tween girls, accounting for 46 percent of mobile sessions.
Hilversum, Netherlands-based Spil Games has 170 million worldwide users across three major brands. Its U.S. tween site, GirlsgoGames, has more than 7.6 million monthly active users and it was the source of the data. Girls enjoy interacting with the community and they create more than 88,000 pieces of content a day.
For girls, gaming is inherently social, said Floris Jan Cuypers, vice president of corporate development and external communications at Spil Games, in an interview with GamesBeat. They enjoy creating avatars and dress-up outfits. Girls focus on being creative, cultivating friendships and engaging with a community of fans. They play most often on Friday through Sunday, between the hours of 3 pm and 7 pm.
The main sites for girls in the U.S. are GirlsgoGames, Club Penguin, Barbie.com, Kizi.com, and Stardoll.com. According to the report, the top celebrities for girls are Beyonce, Justin Bieber, Angelina Jolie, Miley Cyrus, and Jennifer Lawrence. On GirlsgoGames, the most popular game is Pet Party.
Filed under: games, gbunfiltered 
Spil Games’ State of Game: 350 games per seconde
Spil Games beheert wereldwijd drie soorten platforms voor sociale spellen. In Nederland zijn dat GirlsGoGames.nl, Spel.nl en Spelletjes.nl. Maar ieder land kent zijn eigen variant.
Lees Meer over: Spil Games’ State of Game: 350 games per seconde.
Spil Games has 170M monthly visitors who spend as much as $60 a month
Spil Games said today that it has 170 million monthly active visitors to its various girl-focused game sites.
Players who play the free-to-play social games, where users can play for free and pay real money for virtual goods, spend as much as $60 a month on transactions.
The company said that in 2011, players played 11 billion game sessions, or 350 games started every second. The top game was Bubble Shooter, in which 5.3 billion bubbles were blasted.
Since introducing social games to its stable of web games in July 2011, Spil Games, based in Hilversum, the Netherlands, has grown its global average revenue per user by 30 percent each month.
Teen boys generate some of the highest average revenue per paying user, resulting in $60 per month per user spending in Germany.
“The breadth of our offering and the personal approach available to developers is driving the kinds of numbers we’re seeing on our platforms,” said Peter Driessen, chief executive. “Players clearly want to go to a platform specializing in online gaming.”
Developers of top games could make $5 million per title in 2012 on the Spil Games platform, Driessen predicted.
Spil Games supports in-game payments in 60 countries. Players spend 85 minutes per month playing online games. Brazil and the U.s. have the most online gamers.
Filed under: games, social, VentureBeat 
Spil sluit jaar af met record
Spil Games heeft 2011 afgesloten met een record. In december trokken de drie social-gaming platforms 170 miljoen unieke bezoekers.
De engagement factor van social games. Hoe connect je als brand?
Hoe breng je consumenten en merken via social gaming bij elkaar? Dit is één van de uitdagingen waar we bij Spil Games elke dag met veel plezier aan werken. Met maandelijks 140 miljoen bezoekers over de segmenten Girls, Teens & Family zijn er veel mogelijkheden en je moet met drie social gaming platforms natuurlijk blijven innoveren. Daarom bieden we merken vanaf vandaag de mogelijkheid om via onze platforms op drie nieuwe manieren de interactie met consumenten aan te gaan, via avatar en game sponsorships en engagement advertising.
In deze blogpost (onderdeel van de samenwerking met Marketingfacts) willen we graag delen hoe de online game industrie zich heeft ontwikkeld, hoe je via social gaming engagement met de doelgroep creëert, wat de nieuwe ad formats van Spil Games zijn, hoe dit past in de social strategie van Spil Games en wat de eerste resultaten zijn. Lees meer over: De engagement factor van social games. Hoe connect je als brand?.