Archive for the ‘tesco’ tag
Mobiel shoppen bij Tesco op vliegveld Gatwick
Reizigers die vanaf de Londense luchthaven Gatwick vliegen, kunnen de dagelijkse boodschappen doen door hun telefoon op billboards te richten. De posters tonen producten die met een klik worden thuisbezorgd.
Tesco ruilt dubbele spaarpunten voor Facebook Likes
De Engelse supermarktketen Tesco geeft dubbele punten op de spaarkaarten van zijn klanten als zij producten op Facebook promoten.
Podcast 391 – Inside the Mind of The Man Behind DKNY
This week’s The Engaging Brand podcast covering social media, business ideas and brand marketing tips, is ready to download.
Following the interview with Sir Terry Leahy of Tesco fame, yet another stunning business interview with a leading figure of the 20th Century fashion world.
Tomio Taki - the man behind Anne Klein Company and Donna Karan International has gone from 
“I don’t think I’d be where I am today without Tomio Taki.”- Donna Karan
He joins Anna Farmery to discuss ZENNOVATION , a book in which he reveals the experiences that shaped his business philosophy.
- 3 Tips to Continuing Success – be prepared, know your enemy, without a loser there is no winner
- How to take a risk as a small business
- How to cope with competition and economic changes, building an even stranger brand
- The need to know what your secondary product is, in case your products don’t work
- How the early requirement of taking on family responsibility helped to give him the strength to think independently and be successful in business
- The creation of the DKNY brand with Anne Klein – the difference between starting a business and growing a brand
- How Western leaders need to embrace humility.
- The story of the saw! How a saw shows you there is always more than one way to achieve your goals
You can email Tomio with any questions at Tomio Taki
I love to hear your thoughts so email me, anna@theengagingbrand.com, join me on twitter, leave a message at The Engaging Brand Fan Page or join me on to discuss it on Google+
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Tesco koopt muziekdienst van Peter Gabriel
De Britse retailer Tesco neemt een meerderheidsbelang in de muziekdienst We7 van popmuzikant Peter Gabriel. Daarvoor is 13,2 miljoen euro betaald.
Stream (and buy) music while you do the grocery shopping
If you do your grocery shopping in Tesco, you may already know that you can stay connected in the depths of the typical supermarket where no network signal usually reaches, thanks to Tesco’s own wifi network in most stores.
Now, you’ll be able to enjoy your weekly shopping by listening to streaming music to your mobile device from the We7 internet radio station that Tesco just bought. It’s free to listen to as it’s currently ad supported.
While this move is another step by the UK’s biggest supermarket chain to further develop its digital offerings, it’s also another example of how the retail experience for consumers is far more than just putting stuff in your shopping trolley and paying for it at the checkout. Look at rival Sainsbury’s, for instance, and its acquisition this week of e-book retailer Anobi.
So when will you be able to enjoy the tracks as you shop? Stay tuned…
Embedded Link
Tesco buys We7 online radio station
Tesco spends £11m on the internet radio station co-founded by Peter Gabriel as it bolsters online entertainment offering
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Tesco lanceert online insight tool voor merken
Tesco ontwikkelde een online insight portal voor fabrikanten als Unilever en Nestle, om nieuwe consumententrends te kunnen identificeren.
Zonnige supermarkt aanbiedingen via schaduw QR code
Vorig jaar heeft het Koreaanse Tesco een zeer succesvolle QR campagne uitgerold, waarbij je in de metro via QR codes boodschappen kon doen. Nog succesvoller was de PR-Campagne. Youtube videos over de Tesco campagne zijn meer dan 20 miljoen keer……
Tesco investeert 150 miljoen extra in online kanaal
De Engelse supermarktketen Tesco investeert 150 miljoen pond extra in zijn digitale kanaal. Dat maakt deel uit van een investeringen 1 miljard om winkels aan te passen op veranderd klantgedrag en meer service in de winkels.
Tesco breidt Koreaans QR-shoppen uit
Supermarktketen Tesco breidt zijn opmerkelijke Koreaanse initiatief om te shoppen via QR-codes in metrostations uit. De QR-shoppers genereren per persoon wekelijks dertig euro omzet.
Mobiel boodschappen doen met Peapod Mobile
Enkele maanden geleden ging de Tesco video rond de wereld, waarbij in het buitenland consumenten op een metro station en diverse bushaltes met hun smartphone diverse supermarkt producten konden scannen en bestellen van een recl……