Archive for the ‘treadwell’ tag
RIP Blackberry
A great analysis in The New York Times magazine of RIM and brand destruction. This share price chart says it all.
Story: http://nymag.com/daily/intel/2012/07/how-the-blackberry-died.html
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Barclays cultural crookery and immorality
What a destruction of trust in this report of what people in Barclays Bank have been doing behind the scenes and for which the bank has been fined £290 million.
[...] Former City minister Lord Myners told the BBC that the people at the top should take responsibility for “a complete cultural failure”.
He said the behaviour of Barclays staff was the worst he had seen.
“This is the most corrosive failure of moral behaviour I have seen in a major UK financial institution in my career,” he said.
“I think fines and public criticism will not stop these behaviours. These behaviours will not stop until the people perpetrating it or responsible for overseeing them face the prospect of criminal charges and the prospect of going to jail.”
I wonder what plan Barclay’s communicators are working on now. If such behaviour is part of the cultural embed at this organization, and where leadership sets the behaviour example, what can we expect to see publicly communicated about all this?
Watching with keen interest.
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Attention is all in the headline
Isn’t this a far more powerful attention-grabber than “World IPv6 day on June 6″?
A Whole New Version Of The Internet Is About To Be Switched On
And the first paragraph:
In about five hours, the next version of the Internet will be switched on forever.
How ready are you for IPv6?
(You can hear +Dan York talk about IPv6 Day in this week’s episode of the For Immediate Release podcast. His report starts at about 19 mins and 40 secs into the show.)
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A Whole New Version Of The Internet Is About To Be Switched On
Eventually, it will change everything.
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A universal story for the Olympic Games
Change just one letter and it becomes a universal story.
Reshared post from +Vic Gundotra
This is how to tell a story.
Congratulations to P&G on what I think is the best ad I’ve seen this year.
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See P&G’s Facebook page for more about their ‘Thank You Mom’ ad campaign for the London 2012 Olympics.
Email marketing fail
I wonder why marketers continue sending out graphics-rich marketing emails when the control over whether your message is seen or not is with the receiver, not you the sender.
Take a look at this email I received today. It’s gobbledegook because my email client’s default setting is not to display images unless I choose to show them. Typically, that’s businesses I do want to hear from, already have a relationship with and/or have set up their domain in a white list to show everything. That’s all about trust.
I get it’s an offer. But there’s nothing to compel me to do anything other than move on to the next message or delete it.
The latter, done.
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Google Cube game brings fun to learning
A very neat idea from Google – a game to raise awareness of, and educate you about, Google Maps.
Cube runs in your browser (ideally Google Chrome). You play it by completing levels that set you navigational challenges in various cities around the world. I just completed the first level, navigating to a bowling venue in New York city. When you complete a level, you get a link to learn more about a particular feature of Google Maps.
Fusible has a concise but good description of the game overall.
This is a great example of how imagination and creativity combine to satisfy someone’s curiosity and bring a fun and pleasurable experience to discovery and learning. It also showcases a browser’s capabilities with HTML5.
Nice work, Google!
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Cube – A game about Google Maps
Play your way through a cubic Google Maps world. Travel through New York, Tokyo and many other cities and learn all about the great features of Google Maps.
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Bingo!
+McKinsey & Company has a good assessment of social media in their quarterly journal article “Demystifying social media.”
The chart you see here shows a visual representation of key points in the article. It’s good and something I would guess will make its way into the PowerPoint decks of anyone doing a presentation to the C-Suite.
But I pray its title doesn’t catch on as a snappy descriptor for what social media is:
“Social media enables targeted marketing responses at individual touch points along the consumer decision journey.”
OMG! The winning line in bullshit bingo!
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Engagement methodology evolved
You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad.
Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with the relaunch of their quarterly Good Ideas magazine:
“[...] Good Ideas has been especially designed with tablet-friendly features such as smaller articles, greater emphasis on visuals, smart phone-friendly typefaces and an interactive contents page, making it accessible for both the traditional newsstand and digital user.
[...] Designing Good Ideas to be as accessible digitally as in print is a natural next step for our business and provides an exciting platform for advertisers to engage with a new audience of women.”
All things being equal – costs, pricing, how engagement is executed – this looks like a business model that might work well for consumers, for publishers, and for advertisers.
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Tail wags dog: new Hearst magazine is made for iPad, even in print
Time was, publishers shovelled their linear magazines in to tablet digital editions. Now that order is flipping, with magazines designed for proper tablet interaction being repurposed to print.
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The value of free internet
One of the feaures of travel these days is the (usually-met) expectation of high internet charges in your hotel. It’s common in Europe, for instance, for hotels to charge eye-watering rates to let you get online: charges of £20 or equivalent per day aren’t unusual.
Some hotels include internet costs in their room rates, treating it as part of the plumbing, as it were. Even if room rates are elevated to cover the cost, it’s perceived as a good deal when your experience in the hotel is “free internet.”
That’s been the case in my hotel, the Luxor in Las Vegas, where I’ve been staying during this week. They say quite clearly that unlimited internet access is included in the room rate.
But I wonder what the Mandalay Bay Hotel is thinking with its pricing – just look at the screenshot of their website showing their rate when I visited the site on my smartphone. The screenshot shows $525. Not a typo!
I have no idea what the Mandalay’s pricing goals or philosophy are, and the place where I accessed their website was in the convention centre attached to the hotel. But the price is eye-watering nevertheless, don’t you think?
I wonder when it will become a common competitive differentiator for hotels and other public places to offer you “free internet.” It might be the difference for a connected traveller to choose your place instead of another when he or she can get online with wifi or a wired connection without fuss or concern.
Perception is everything.
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Google+ Timing: Beste tijden voor G+ updates
Google+Timing biedt een gemakkelijke manier om erachter te komen wanneer je het beste updates op Google+ kunt plaatsen. Daniel Treadwell, initiatiefnemer van de website, vertelt. Lees meer