SEO Werkt!

There are many ways a Vodka brand could try to get your attention in NYC – flashy billboards, taxi signs, hot chicks sampling in bars… let us (not) count the ways.

Ooooor, they could do something way cooler like Ultimat Vodka and send window washers dressed in suits up to office windows on Friday afternoons holding up signs encouraging workers to stop working, head on outside and grab a drink.

And the brilliance doesn’t stop there, because when they get outside, there’s actually complimentary drinks for them to enjoy.

Fantastic!

Ad agency Amalgamated and Ultimat Vodka got guys in business suits to pose as window washers in Chicago and New York and had them ride up and down high-rise office towers holding signs that read "Have a drink on us" and "Cheers to less work and more play"—inviting the white-collar drones slaving away in their cubes out for some branded partying. A video of the stunt has gotten nearly 2 million YouTube views in two weeks. Comments on the video have been disabled, perhaps wisely, as some might be tempted to complain that Ultimat's idea of work-life balance seems to consist of daily toil, three fingers of vodka … and little else. The clip is themed "Stop working. Start drinking." At AdFreak, we prefer to drown our sorrows (we're journalists, so we're very sad) right at our keyboards. I might hijack a window-washing car myself, just for the fun of it. I've already had a few, so look out below! Via PSFK.

Viral Friday is de wekelijkse rubriek op Marketingfacts in samenwerking met SocialMedia8, waarin de beste virals van de afgelopen week worden belicht. Met deze week campagnes van AMC, Ultimat Vodka & Gilette. Heb je een tip? Stuur ‘m op! Lees meer over: Viral Friday: AMC, Ultimat Vodka & Gilette.

• Wantful
  
  Curate gift ideas, the recipient picks the best one and it’s then delivered
• xkcd: Money
  
  The massive money infographic from XKCD
• Cuervo Cold – A Shot Of Ice Cold
  
  A kind of gimmicky music video app using Facebook headshots
• Social Life Audit
  
  Ultimat Vodka campaign showing how social you are – and even how happy you are in the photos
• Listly – Create lists of the things you want. Share them with the people you love.
  
  Social shopping startup:
  Surfing around and come across something you like? Simply add it to a new, or existing, list by using our bookmarklet.
  Hunting for that perfect item, but want to find the best deal? Add items from multiple sites and review your findings later in one simple list.
  Once your list is complete, easily share it with your family and friends via email, Facebook, Twitter or Tumblr.

Facebook apps that scan your profile and tell you something about yourself were fun for a little while, but the novelty has warn off some. However, this one, called Social Life Audit from Ultimat Vodka, has a cool little twist.

Rather than scanning for your online social life, it scans for your real life social life by looking at your check-ins, photos and photo tags and grades your real social life.

The result is a nifty infographic that tells you things like percent of check-ins at work vs. play, how many of the friends tagged in your photo are single and how many are the opposite sex (you playa, you), even the average amount of estimated cash you spend out using BlackBook.

So it’s Friday, go throw down a few glasses of vodka and work on upping that playa score!