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Facebook Apparently Hacked | Flipboard for Android Coming | Skype-Windows 8 Integration

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Just Like the Share Price, Facebook Goes Down After Being Hacked (Daily Mail)
Facebook experienced service outages for portions of its 900 million users Thursday after the social networking site was apparently targeted by a hacking group. The mass outages for the famously reliable social networking site capped off a topsy-turvy two weeks for co-founder Mark Zuckerberg after Facebook’s stock closed at $29.60 per share on Thursday, down 22 percent from its offering price of $38. The New York Times On Valentine’s Day, Nick Bergus came across a link to an odd product on Amazon.com: a 55-gallon barrel of … personal lubricant. He posted the link on Facebook, adding a comment: “For Valentine’s Day. And every day. For the rest of your life.” Facebook — or rather, one of its algorithms — had seen his post as an endorsement and transformed it into an advertisement, paid for by Amazon. VentureBeat If you have a great idea or application that uses the Facebook platform for human rights, the company just might give you a sweet $20,000 prize for your efforts. The cash is part of the Access Innovation Prize and is offered in partnership with Access, the tech human rights organization. Mashable A recent Facebook update lets page administrators schedule posts in advance, similar to the scheduling functions of HootSuite and other third-party apps. However, users quickly noticed flaws in the user interface — that is, if they could even find the feature at all. CNET Facebook has apparently booted Google’s Chrome browser off of its supported browser list, instead highlighting Opera, according to Favbrowser, which managed to cache a page with the note (the page no longer appears). The switch is particularly poignant with speculation flaring up that Facebook is interested in acquiring Opera. AllFacebook The question of whether registered sex offenders should be allowed to use Facebook and other social networks found its way into a courtroom again Thursday, this time in U.S. District Court in Indianapolis, Ind., where Judge Tanya Walton Pratt said she would rule within one month on whether a state law banning the practice is constitutional. continued…

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Hot mobile purchasing trends you need to know

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What do Cupid, Abraham Lincoln, and Saint Nick have in common? Other than the fact that they each are icons associated with a major holiday, finding a common thread might be tough — until now.


The answer is that their holidays have provided a stage to show that a smarter form of commerce is not just taking shape, but is also here to stay: mobile commerce.


I have spent a great deal of time over the last three months dissecting the influence of the empowered consumer. Throughout that time, the conversation has focused primarily on the emergence of the mobile shopper.


What consumers buy with mobile


Now, as we begin April, I am excited to report that mobile shopping hasn’t receded. In fact, it remains a staple of the retail landscape, whether initiated with an iPhone, iPad, or Android device.


Stay informed. Want to explore the best ways to reach and connect with today’s Mom and her new digital life? Attend the iMedia iMoms Summit, Apr. 22-25. Request your invitation today.

Recently, our team did some analyses of online shopping the week leading up to Valentine’s Day as well as the days before President’s Day.


Here’s what we found:


Valentine’s Day


In the week leading up to this holiday, IBM’s online benchmark study found that 14.5 percent of all online sessions on a retailer’s site were initiated from a mobile device. As for sales, 10.1 percent of all online sales for the week before Valentine’s Day came through a mobile device.


If this sounds familiar, it should. These figures, for both traffic and sales, are almost identical to what we saw over the recent Christmas holiday, where traffic and sales were 14.6 percent and 11 percent, respectively. What this tells us is that the mobile shopping habits witnessed over the November and December holidays are not fleeting. They’re actually quite the opposite. A permanent change is in effect, with the empowered consumer turning to mobile devices not just for blockbuster shopping days, but also for all holidays and shopping occasions in between.


For Valentine’s Day, the influence of mobile commerce was perhaps most prevalent in several key verticals where sales were up dramatically from last year:


Jewelry and intimate apparel
A record number of consumers made impulse buys via their mobile devices, with mobile sales of jewelry and intimate apparel growing to 28.8 percent and 17.7 percent, respectively.


Health and beauty
Shoppers continued to demonstrate a desire to pamper their loved ones, with mobile sales of health and beauty items (lotions, fragrances, and more) growing to 15.1 percent, an increase from 2011′s less than 4 percent.


Valentine’s shoppers also showed a similar pattern when it came to device preferences. Apple’s iPhone and iPad ranked one and two for mobile device retail traffic (5.5 percent and 4.9 percent, respectively). Android was third at 4.4 percent. Collectively, iPhone and iPad accounted for 10.4 percent of mobile device retail traffic.


President’s Day


To make sure Valentine’s momentum wasn’t just the work of Cupid and his love of mobile devices, we decided to take yet another look. This time we focused on President’s Day weekend, and what we found further demonstrates “m-commerce’s” coming of age. On President’s Day weekend, mobile traffic and sales reached 17.3 percent and 11.9 percent on Saturday, 16.9 percent and 11.6 percent on Sunday, and 14.2 percent and 9.9 percent on the Monday holiday. These figures far exceed what we witnessed in 2011.


As was the case with Valentine’s Day, there were also some tremendous industry performers. Here are some that stood out on President’s Day Monday:


Apparel
Mobile sales of apparel grew from 3.5 percent in 2011 to 11.3 percent in 2012.


Health and beauty
Mobile sales of health and beauty items surpassed what we saw over Valentine’s Day, reaching 18.1 percent.


Home goods
Mobile sales grew by more than 116 percent, reaching 12.2 percent in 2012.


It’s exciting to see that the promise of mobile remains strong, and I cannot wait to see how it continues to influence both shoppers and retailers as we move forward. As for now, it’s safe to say that holiday shopping, whether you are buying jewelry or items for the home, has changed for good.


John Squire is the director of digital marketing and analytics for IBM.


 On Twitter? Follow John Squire at @IBMsmrtcommerce. Follow iMedia Connection at @iMediaTweet.


“Smart phone with credit card” image via Shutterstock.

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Written by iMedia Connection: All Feeds

April 13th, 2012 at 4:00 pm

Valentine’s Day Spurs Innovative Retail Ideas in Asia

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Brands looked beyond flowers and cards this year for Valentine’s Day in Asia. Kirin Ichiban beer pushed its “bro-quet,” while Lotte Japan and Coca-Cola Istanbul encouraged shoppers to show their affection.

Who says bouquets are just for girls?

Screen shot 2012-04-11 at 1.32.34 PMKirin Ichiban beer partnered with Singapore online florist Bloomdale to create a “bro-quet” of beer for ladies to give to the men in their lives. The bro-quets contained 10 refreshing mini cans of Kirin Ichiban beer, meticulously hand-arranged, and were available for purchase on the Bloomdale website.

Chocolate to the rescue!

To promote its chocolate product Ghana, Lotte Japan opened a “chocolate support house,” a pop-up store in the youth shopping district of Harajuku where visitors could get lessons on how to make unique gifts out of chocolate. On February 13, there was even a “rescue corner” for girls who needed last-minute help with gifts for their boyfriends. Source: The Inspiration Room

Kiss for a couple of Cokes

Coca-Cola Istanbul installed special vending machines designed just for couples inside some of the most crowded shopping malls. For the machine to work and dispense two cans of Coca-Cola, the couple had to demonstrate their commitment to each other by displaying affection. To see it for yourself click here.

Each of these brands brought a bit of fun to the sometimes-stressful Valentine’s Day experience. And, in turn, it’s likely that many of those shoppers will have more affection for those brands down the line. We as marketers must remember that, while Valentine’s Day comes but once a year, it’s important to show your shoppers a little love every day with fun and innovative products and experiences.

Contributed by Integer Singapore

Photo source: http://beerbroquet.com/

Stay tuned for more posts from Integer Singapore in the next week.

Top Conversation Agent Stories You Might have Missed

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By far, the most popular story was 50 Blogs for Your Must Read List

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Voted most useful — Web strategy of the future

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In the most original content category – Best Chocolatiers Miss Pinterest Opportunity on Valentine’s Day

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Original use of data story – How Fab.com Raised $40 Million with Data

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Most surpirsing data – The Truth About B2B Social Media Adoption

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Budgets shift from traditional to digital media

Data on budgets reallocations – Digital Pulse: Ad Budgets Evaporate as Earned and Owned Media Grow

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Documenting the move to hyper relevant content – Digital ROI: Immediacy and Accessibility to Exclusive Content

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The most shared – The Value of Thinking in a Do Culture

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Top success story – Keep the Faith. Demand Proof. Relentlessly.

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The tactical spot goes to – Three Connective Ways to Use an Out of Office Responder

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Submit any pressing question you have on digital programs, social integrations, brand strategy, brand executions, business promises, and marketing and we’ll answer it in a post. With 1.8 million words on this blog alone, the archives are rich with content, examples, and stories.

We’re happy to answer marketing questions creatively.

 

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Mother’s Day – top 10 online facts

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This weekend is Mother’s Day and as the nation prepares to say a collective thank you to our Mums I thought this would be a good time to share our top 10 Mother’s Day facts for 2012:

Mothers Day.png

1. 10% of all Mother’s Day UK searches include the word ‘when’. It’s Sunday 18 March so get cracking!

2. Since Monday (12 March) over a million UK Internet visits have been made to the Flowers & Gifts shopping category every day as sons and daughters seek to buy Mother’s Day gifts before Sunday.

3. Visits to the Flowers & Gifts category accounted for almost 2% of total Internet shopping in the UK this week.

4. The average online shopper spent 8 minutes and 18 seconds on a Flowers & Gift website this week in preparation for Mother’s Day. In the week before Valentine’s Day the average visit time was 7 minutes 25 seconds.

5. The UK will spend 927,000 hours this week shopping for Mother’s Day gifts.

6. Last year flowers were more popular than Mother’s Day gifts and cards. In the week leading up to Mother’s Day there were 5% more searches for flowers than gifts, and 68% more searches for flowers than cards.

7. This year searches for gifts are three times more popular than flowers, although there is always a late surge in searches for flowers for last minute online shoppers.

8. There is an emphasis this year on getting Mother’s Day gifts which are different from the standard fare. 1.7% of all searches for Mother’s Day gifts included the word ‘unusual’ whereas 1% contained the word ‘unique’. On the other hand 1.4% of gift searches included the word ‘homemade’.

9. Mother’s Day Hampers are the fast moving gift this year with searches for hampers twice as popular this year than last Mother’s Day. Hamper.com and Hampergifts.co.uk were among the biggest recipients of traffic for these searches.

10. Internet users in Stevenage are the most prolific visitors to the Flowers & Gift category in the run up to Mother’s Day. The people of Stevenage are 21% more likely than the average user to visit this category in March.

Follow Hitwise UK on Twitter for the latest data updates.

Written by James Murray

March 16th, 2012 at 10:15 am

love powered vending machine

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Happiness Machine for couples from c-section on Vimeo.

For Valentine’s Day, digital agency, C-Section, placed a Coca Cola vending machine in the busiest mall in Istanbul that dispensed a free can of coke to couples, but only if they proved they loved each other first. Awww isn’t that sweet.

Written by Kristien Del Ferraro

February 29th, 2012 at 1:08 pm

Valentine’s Day AdWords “War” Among Florists Highlights Another Google Challenge

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Imagine searching on your own company’s name and finding a competitor’s ad that said you were “Sold Out” right on your business’ most important holiday. That’s what florists like the owner of Chez Bloom in Minnesota had happen, as originally reported by Brand…



Please visit Search Engine Land for the full article.



Written by Pamela Parker

February 23rd, 2012 at 10:39 pm

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Partner Plug: BDI’s The Social Consumer 2012: Case Studies and Roundtables March 22

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MarketersStudio.com is a media sponsor of BDI. You can read my media sponsorship policy here. These BDI events are among my favorites, and I get no monetary reward of any kind for plugging them. They combine of elements that make for a valuable day: strong speakers, a concise agenda, networking opportunities, and a crowd of interesting people.

Bdi social consumer

For additional information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of $175.

Date: March 22, 2012
Time: 8:00 a.m. – 1:00 p.m.
Place: The Graduate Center of The City University of New York; 365 Fifth Avenue; New York, NY 10016
Registration Fee: $195.00
Website: www.bdionline.com/socialconsumer2012.html 

Social Consumer News:
The Rapid Ascension of Pinterest and Social Shopping Sites, 2/09/2012 PC Magazine
10 Hot Web Startups Changing the Face of Retail , 2/03/2012 Mashable Social Media
Startup Launches to Save Men From Giving Bad Gifts on Valentine’s Day, 2/01/2012 Mashable Social Media

About the Event:
We all know that consumer behavior is rapidly changing. This half-day conference will showcase very specific case studies that demonstrate how leading brands engage, influence and service consumers through innovative social programs. 

This conference will answer the following questions:

  • How are brands using content strategy and content marketing as valuable currency to attract and retain customers and prospects?
  • What are specific examples of how brands provide better customer service through social CRM?
  • How do you embrace mobile social strategies including location-based programs to increase sales and strengthen your brand?
  • How are leading brands engaging customers through social games?
  • What are the best examples of how leading e-commerce brands embrace social commerce to increase sales and provide better service?
  • How does Facebook’s open graph and the explosion of the “like button” impact consumer marketing?
  • How do leading organizations use and integrate social data from measurement and monitoring programs to shape and refine their marketing and communications strategy?
  • How do leading brands integrate social with their overall marketing, communications, and customer service platforms?

Speakers and Roundtable Moderators:
Stephanie Agresta, EVP, Managing Director of Social Media, Weber Shandwick & Board of Directors, Social Media Advertising Consortium 
David Berkowitz, VP Emerging Media, 360i & Blogger, MarketersStudio.com
Marcy Cohen, Sony
Jenny Dervin, Vice President of Corporate Communications, JetBlue Airways
BJ Emerson, VP Technology, Tasti D-Lite LLC 
Ed Garsten, Head, Electronic Communication, Chrysler Group LLC
Matt Gentile, Director – PR and Social Media, Century 21 Real Estate LLC
Jason Metz, SVP Client Strategy, AWESTRUCK Marketing Group
Tom Miale, Director, Multimedia Engagement, MultiVu
Beverly Thorne, Chief Marketing Officer, Century 21 Real Estate Inc.
Jessica Valenzuela, The Empress and Curator, Mavin Digital, Inc.

Hotel Sponsor: Hotel 373 is the official hotel of BDI’s events. Click here to receive a discounted rate

Sponsors:
PR Newswire; The Wall Street Journal Digital NetworkAnderson Direct Marketing; Awestruck Marketing Group; The JAR Group; MotiveQuest ; AdrantsCinchcast; Interactive Advertising BureauMarketers Studio; Mavin DigitalNational Association of Women MBAsNew York University School of Continuing and Professional Studies; Public Relations Society of America – New York Chapter; Social Media Advertising Consortium

For event related questions and registration, please contact Maria Feola-Magro at mfeola@bdionline.com or 212.765.8043.
For sponsorship/speaking opportunities, including pricing, please click here or contact Jennifer Brous at jbrous@bdionline.com or 212-765-8358.

For additional information, including registration, please click here to visit the event website. Use promo code MS for a discounted rate of $175.

Valentine’s Day Procrastination Fuels Mobile Usage On Google

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Google flower searches

Not surprisingly, Valentine’s Day spurred lots of last-minute Web searches and phone calls — and the Google mobile ads team just published a blog post highlighting how much of that activity happened on smartphones and tablets.

For one thing, last-minute searches for national restaurant chains grew across-the-board, but they grew the most on smartphones — between February 7 and February 14, these searches increased 359 percent on mobile, compared to 142 percent from desktop computers and 135 percent on tablets. (These statistics are all for the United States.) In total, mobile made up 62 percent of those searches on Valentine’s Day.

People were also more likely to search for flowers from their phones, and to select the “click to call” or “get directions” options in florists’ ads — mobile searches for flower-related terms increased by 227 percent, direction requests increased 514 percent, and people became 560 percent more likely to “click to call.”

While those numbers are impressive, they make intuitive sense. Here’s something that’s a little more surprising: Searches for dating sites Match.com and eHarmony increased more for tablets than for desktops and smartphones. I guess lonely folks preferred to curl up on their couch or bed with their iPads as they looked for love.

Not that I’d know anything about that.



Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile

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Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.” One more time: 62 percent of all…



Please visit Search Engine Land for the full article.



Written by Greg Sterling

February 15th, 2012 at 8:56 pm