Archive for the ‘wrap’ tag
Keep Toiletries from Exploding During Travel with Plastic Wrap [Clever Uses]
Nothing’s worse than coming home from a long flight to find your shampoo all over everything in your bag. Redditor thinkadinky has an easy fix: put some plastic wrap under the caps of your bottles. More »
Ad Agency Pioneers Erotic Sleep Mask With the ‘Face Bra’
Munich ad agency Interone has revolutionized the sleep mask with its Face Bra, a miniature bra you wrap around your eyes to guarantee erotic dreams all night long. The product was commissioned by Interone's adult-retailer client Beate Uhse AG and was sent to people traveling to Paris to attend this year's "salon international de la lingerie." I feel like they could have given it a sexier name than the Face Bra, and maybe picked a sexier model to show it off than the Royal Farms night manager on display here. But apparently the thing was a hit, so sometimes a clever idea is all you need. Via Ads of the World.
Dear Catalog CEOs: Average Order Value
Dear Catalog CEOs:
When is the last time you studied how to get customers to spend more per order?
No, not spending time studying with your marketing department. Those folks want to offer free shipping or 20% off or they want to cross-sell some meaningless items in the call center. Those are all gimmicks.
I’m talking about real merchandise productivity. You know what I mean. It happens when a customer can’t help herself, and has to purchase a third item because she absolutely loves the merchandise.
There are four metrics that determine how much a customer loves your business.
- Annual Repurchase Rate.
- Orders per Buyer per Year.
- Items per Order.
- Price per Item Purchased.
- Businesses racing to the bottom … lowering prices, offering freebies, offering 20% off, trying to achieve “scale” or some other marketing theory that satisfies a fraction of the punditocracy.
- Businesses focusing on getting customers to love merchandise.
Wrap Your Phone in Cling Wrap to Keep Sand Out When at the Beach [Phone Protection]
If you hate sand getting in your headphone and charging ports you can cover the phone with plastic cling wrap to make sure sand won’t enter the ports. More »
Use Nail Polish Remover to Remove Ink from Reusable Containers [Household]
Instead of tossing a perfectly good plastic bottle or container because you can’t bear to look at a butter tub in the bathroom or a moisturizer bottle in the fridge, reach for a bottle of nail polish remover, or pure acetone if you can get it. Just soak a lintless cloth in it, wrap your container with the cloth, and let it sit. In a few minutes, the ink will start to come right off. More »
Talk Radio Startup Stitcher Adds An Election Center
As the Republican primaries wrap up and we head into the Obama vs. Romney stage of the presidential campaign, Stitcher has updated its talk radio app with an Election Center where anyone can track the latest political news.
It seems pretty natural for any news-focused app to add an election center, but CEO Noah Shanok says it’s a particularly good fit for Stitcher’s audience, of which 70 percent has engaged with news and political content. In the Election Center, you follow updates from different news sources like Slate, CBS News, and Marketplace. You can also follow official channels from each of the presidential candidates. Shanok says the campaigns see Stitcher as a big opportunity: “They understand that this is the year of mobile.” Will that translate into exclusive content for Stitcher? Shanok says it’s too early to know.
The company is also using the Election Center to test out some new technology. Every piece of content is automatically transcribed and analyzed, then used to create a list of trending topics across all of Stitcher’s election content. So you can see what the current hot topics are, look at how many times they’ve been mentioned, and then dive into a specific piece of related content. Shanok says we can expect to see trending topics expand outside the Election Center to other types of Stitcher content too.
For now, the Stitcher app is focused on national issues and, in particular, the presidential race, but Shanok says he’s also interested in looking at state and local issues — it just won’t happen this year.
Use These Alternating Coil Methods for Kink, Twist, and Knot-Free Cables [Video]
Wrapping your cables is easy, but avoiding kinks, twists, and knots is a lot harder. The trick is to alternative the direction of the wrap, but that’s really the sort of thing you have to learn visually. Fortunately, the London School of Sound offers up a video that demonstrates two ways to use the alternating coil method and keep your cables in top shape. More »
Use a Muffin Tin to Portion Out Ice Cream for Quick, No-Waiting Single-Servings [Food]
Muffin tins are great for lots of things, not just making muffins, and the folks at America’s Test Kitchen have one more use for them that we love: pop in your muffin papers, and serve out single scoops of ice cream into each cup before covering them with wrap and putting them in the freezer. This way you have quick, single-scoops of ice cream ready to go when you want one, without waiting for a whole tub of ice cream to warm up enough to scoop some out. More »
Microsoft-Yahoo Ad Transition Wrapping Up In UK, Ireland & France
Yahoo search users in the UK, Ireland and France will start to see ads from Microsoft’s adCenter next week, as the two companies wrap up the transition that began in 2009 with the MSFT-Yahoo search alliance. As part of the transition, search advertisers that are still on Yahoo’s…
Please visit Search Engine Land for the full article.
What does it mean to be a “Social Media Guru”?
If there’s one thing we don’t have a shortage of when it comes to social media, it would be gurus. Or experts, masterminds, blah, blah, blah. After doing a quick Google search, I found there were 15,740 self-proclaimed social media gurus in 2009. Yikes. How many are there today?
Here’s the thing I just can’t wrap my mind around: What does it even mean to be a “social media guru”?