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In October, we saw a number of debuts on the Top Brands in Video chart. These included industry heavyweights like YouTube, Lenovo, and Fiat. But Apple stole the show, taking the top spot with its new iPhone debut. Dermablend also made a spooky debut with some help from Zombie Boy, while Adidas and Blendtec returned to the chart after a brief hiatus. 

Powered by data from Visible Measures, this monthly chart looks at the most-watched brands in online video, across all of their campaigns. (Check out past charts for July, August, and September.) Here’s what we saw in detail for October:

Date range: October 01 – October 31, 2011 This Month’s Rank Last Month’s Rank Brand Current Month’s Views % Change in Views 1 NEW Apple 23,414,049 NEW 2 9 Sony 11,727,562 40% 3 NEW YouTube 7,570,965 NEW 4 NEW Lenovo 7,151,462 NEW 5 NEW Dermablend 6,442,699 NEW 6 NEW Fiat 5,624,815 NEW 7 Back on Chart Adidas 5,166,829 Back on Chart 8 Back on Chart Blendtec 4,942,754 Back on Chart 9 10 Evian 4,884,873 3% 10 3 Kia 4,637,303 18%

1. Apple
The electronics giant makes its first appearance at the top of the chart this month with more than 23.4 million views. October was a busy month for Apple, with the release of the highly anticipated iPhone 4S, as well as the passing of former Apple CEO Steve Jobs. Of the 40-plus campaigns in Apple’s inventory, “Introducing iPhone 4S” is driving the majority of the views for the brand. The campaign, featuring Siri, Apple’s voice-activated assistant, has become Apple’s most-watched ever. And it did it in less than a month.

2. Sony
Sony grabs second place this month with 11.7 million views, seeing an increase of more than 40 percent. The campaign “PlayStation 3 Long Live Play” drove an overwhelming majority of the views for the month. The campaign pays homage to gamers everywhere in the spot “Michael,” where fans had the opportunity to make an appearance in the ad by submitting a photo.

3. YouTube
The online video mogul makes its debut on the chart with more than 7.5 million views. In late September, YouTube teamed up with Lenovo to launch “Spacelab: What Will You Do?” The campaign promotes a global contest for 14- to 18-year-olds to have their scientific experiment performed and live streamed from the International Space Station. YouTube also has more than 15 campaigns, which are all helping to bring in views.

4. Lenovo
Lenovo makes a debut on the chart with 7.1 million views for October. Of the handful of Lenovo campaigns, the significant majority of the views for the month are from the co-branded campaign “Spacelab: What Will You Do?” with YouTube.

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Yeah, if this Loreal coverage make-up can cover up all of Zombie Boy’s (Rico Genest’s) tattoos this well, then that little zit or sunspot on your chin is not going to be a problem at all. Wow, impressive!

Cosmeticamerk Dermablend Professional heeft de Canadees Rick Genest (25), oftewel Zombie Boy (bekend van onder andere Lady Gaga) ingeschakeld in de nieuwe campagne om de make up-producten die geschikt zijn voor het verbergen van onregelmatigheden (en tatoeages!) te promoten.
Lees Meer over: Zombie Boy zonder tatoeages door Dermablend.